By Bill Brady
Futures & Options, Inc.
This is the product of the PR machine employed by digital start-ups to build and reinforce their investment value through rounds of funding leading to an eventual IPO. Media consultants who hope to survive as digital experts also contribute mightily to the noise. So do media companies themselves who are complicit in allowing the misguided narrative to go on and on and on.
By Carolyn Fox
Whimsical Fox, LTD
I’ve known many of you since my days as music director at WBRU, Providence. Ok, so we all have a little less hair where we want it and too many pounds of blubber where we don’t. You’re basically the same and so are the basic tenets of good radio.
Let me remind you of why I had over 50% of the available radio audience at any given time listening to me for over 20 years. I’m going keep this short because I know we all have the attention spans of gnats, which is why we ended up in this biz to begin with!
By Walter Sabo
1) The vital initiative of NextRadio activating the FM chip in your smartphone. Jeff Smulyan’s endless effort is paying off. There are two important lessons. Radio can infiltrate new technological platforms effectively. Secondly, a solo operator determined to make positive change, can!
2) Major advertisers, such as Coke, moving their money from prime time network TV shows such as American Idol to online video. Sabo Media was the first company, in 2007, to identify online video stars and monetize their work. Our HITVIEWS division persuaded Pepsi, Timberland, US Government, TiVo, Sony, Panasonic and many others to put their products inside user-generated video content. Not worthless pre-rolls or pop-ups but placement inside web-star shows. For radio this means that radio divisions within TV companies are becoming more important to total corporate financial health.
By Michael Harrison
Odds are your usual haunts in the newspaper, magazine, general entertainment and information arenas have become cluttered with terribly annoying pop up ads, videos that start playing loudly without invitation (sometimes more than one at a time) – and maddeningly confusing hodge-podges of editorial and commercial content laid out in such a manner as to make it almost impossible to follow an article without being sidetracked into a unwanted advertisement. (Hmm, which one of these three arrows should I click?)
How about the emergence of that creepy entity known as the “sponsored” or “promoted” story that innocently sits among the non-paid editorial content on so many of our distinguished bastions of journalism.
By Rob Stevens
One Stone Productions, Ltd.
NEW YORK — My name is Rob Stevens. If you go to the website of my discography (www.onestoneproductions.com) you’ll see that I’ve mixed, produced, and A&R’d much of the posthumously released John Lennon material.
It was and continues to be an honor to be chosen to participate, as I have, in these projects.
It speaks well of me professionally.
I truly wish there was never cause for it.
The following is the text of music industry legend Paul “Rap” Rappaport’s speech to the “Music Industry Reunion New York” on October 15, 2014.
By Paul Rappaport
Classics du Jour
But I thought it was worth reminding us all here tonight, that we were not only lucky to live through one of the most artistic times this country has ever seen, but that we also got to have a hand in shaping that culture.
By being able to help shape that culture, it let each of us know that we mattered, that we were in the right place at the right time — that we belonged to a much bigger picture, in helping connect some of the greatest music ever made with the public and that by making that connection we were somehow amazingly connected ourselves.
It was a time of creating high art, not only for the musicians, but in the way promotions were done at radio, the way we treated the press, and all of this art and creativity took precedence, and mattered before the money did. And, we were all able to accomplish things that could have only happened at that magical time.
Pop, rock, AC and urban can take a creative lead from country
By Rob Stevens
One Stone Productions, Ltd.
NEW YORK — I’m in the music making side of the record biz. Exec producer, producer, mixer, musician, etc. Eleven Billboard #1s. Red Hot Chili Peppers, Herbie Hancock, John Lennon (posthumous anthology), ONO’s recent string of dance hits, and scores of current top shelf EDM performers and remixers.
I’m also a big fan. I’ve got high school and teenage kids who turn me on to the rare artist I haven’t yet turned them on to.
So I’m a hybrid. Not some putt-putt Prius; more like one of those new Lexus power ‘brids, or my beloved “05 Accord hybrid with the 270 hp internal combustion engine AND a battery to make acceleration from 30-60 feel like you’re in a banal looking Porche.
So much for my street and corner office cred.
Perhaps we should focus what we are good at and that the public still wants and needs
By Bill McMahon
The Authentic Personality
Time spent listening to your AM and FM radio stations is declining precipitously each year. This is particularly true among young people. They’ve grown up in a world of visual stimuli and conditioning addicted to “screens.” They love music, but have minimal attraction to or experience with AM and FM radio. Advertising revenue for AM and FM radio is flat to declining.
There are shiny new high-tech competitors everywhere. Mobile phones and the internet are sucking up massive amounts of consumer time and attention. Pandora, Spotify, YouTube, and other services and apps offer continuous music customized to listeners moods and tastes as well as individual songs on demand. This competition is becoming widely available and easily accessible in cars where the majority of AM and FM radio is consumed.
WFAS-FM has served Westchester and environs as a locally based suburban station with various music formats for years and we wish them well as they now turn their focus to the highly competitive New York City market.
During our own 54 years of serving the County, we’ve always had cordial relations with the 17 (count ’em!) absentee owners of WFAS-FM … and, indeed, with many among the dizzying parade of 43 hard-working general managers who tried mightily to give the station some meaning and purpose and at least a semblance of local involvement despite the many corporate changes and turmoil in their front office.