Category: Opinions

The Introverts are Quietly Taking Over the Business World

| April 2, 2014

By Walter Sabo
Sabo Media

“Quiet people have the loudest minds.”  – Stephen Hawking

sabowalterwriterNEW YORK — Better cash bet? Telephone or telegraph? That was the debate among investment bankers at the turn of the 19th century. A significant portion of the population preferred the written word. They liked the formality, pause and thought of composition. Telephones didn’t let you take back or erase words you regretted.

As the telephone was funded and adopted, extroverts embraced the technology. Extroverts enjoyed talking for hours. They prefer to express themselves spontaneously, passionately. They love group think, brainstorming, team playing, drama in the conference room, public speaking and spontaneity. The phone is made for them.

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Pssst, Buddy, Wanna Hear an Idea for a Cool New Music Radio Format?

| February 7, 2014

By Bill Conway
KOIT, San Francisco
Program Director, 1997-2011


conwaybillSAN DIEGO — The Duane Doobie column about “Golden Ears” published Monday (2/3) was terrific and I admit that in all my years as a PD, I never had “golden ears.”  Instead I always had people around me who loved music, listened to a variety of styles and were always talking about it. Most DJs got into it radio either because they loved music or they wanted to be a star. I knew I needed the music junkies to complement my strengths. It was a way to learn about new music and let listeners know more too.

In recent years I have been espousing a format that doesn’t depend on only one consultant or one god-like national PD but used the music junkies and cutting edge technology to get involve the audience to reignite the role of radio in music discovery.

The All New Music Crowd Sourced Radio format. (Not a catchy name but I’m sure we can come up with one)

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Look Who is Leveraging Radio’s Native Asset

| January 31, 2014

By Bill Freund
Clip Interactive
EVP/Chief Revenue Officer


freund, billshazam 125Soundhound 125BOULDER, CO — Over the past few months both Shazam and Soundhound have announced partnerships with pure play music services such as Pandora, Spotify, iTunes and Rdio to connect terrestrial radio listeners to those services through music identification apps.  A terrestrial radio listener who likes a new song can identify the track with one of these apps and tap a button to create a custom pure play station based on that artist.  In essence they are leveraging one of radio’s core native assets, music discovery. Shazam and Soundhound are effectively hijacking the music discovery experience with the listener by taking them away from terrestrial radio to pure play streams. Radio needs to recognize this is a big deal, and understand why audio content identification and listener interactivity with the broadcast is so critical to radio’s future.

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Eight Realities of 2014: Perspective and Predictions

| January 16, 2014

By Walter Sabo
Sabo Media

sabowalterwriterNEW YORK – Here are some thoughts that I hope you find useful as we begin another pivotal year:

1. HD radio is going to explode. The management of iBiquity has achieved remarkable acceptance for HD by the auto industry with over 16 million installs. HD is radio’s best real estate grab for the connected dash. The key, as always, is the show. (Sorry, the word “content” remains disgusting. It’s a show.) HD is not about fidelity or graphics – it’s a new stage for new, audience captivating shows.

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Reflections of a Former Deejay Who Misses Radio

| December 18, 2013

By Tony Lynn
New Mexico Department of Public Safety
Director of Policy Coordination and Public Affairs

lynntonyALBUQUERQUE — In a recent speech at the NAB Radio Show in Orlando, TALKERS and RadioInfo publisher Michael Harrison stated that for radio to thrive, let alone survive, in this new digital era – it must celebrate and protect its “radio-ness,” and avoid being assimilated into the multi-media soup of the 21st century at the expense of its unique industry and cultural identity.

Mr. Harrison is 100% right in his assessment of the current state of radio and I fear it may be too late for our generation to save what is left.  But there is hope the pendulum will swing back the other way, maybe not in what’s left in our radio career but for radio professionals of the future.

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Millennials, Music and Radio

| December 17, 2013

By Jerry Del Colliano
Inside Music Media


delcollianoSCOTTSDALE — There are over 80 million “Millennials” coming of age the oldest of whom are already 30-years-old – 12 years older than the youngest 18-49 money demo cherished by advertisers.

Millennials have their own technology just as baby boomers had records, radio and TV.

Except technology has very little to do with the impact that “Generation Y” is making on media and just about everything else.

Sure there is Facebook that they went to college with, and Napster that helped disrupt the record business, iPads, apps, smartphones, Instagram and their latest devilish work – to unbundle cable and make Netflix the new standard for the on-demand content they, well – demand.

Radio consolidated about the time the first Millennials were in grade school and the industry just assumed that young listeners would always be there to like radio.

The music industry that consisted of old white men who were lawyers thought Napster needed to be sued out of existence – and they succeeded.

But the damage was already done.

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CEOs Mouth Off and Word-of-Mouth Mojo

| December 13, 2013

Nielsen Client Conference Day 2 coverage by RadioInfo contributor and media consultant Holland Cooke


BALTIMORE — The Nielsen Audio Client Conference & Jacobs Media Summit wrapped Thursday, but not before sustained applause for four group heads who decried what’s become radio business-as-usual: too many commercials, and too little programming diversity and innovation.  Their unvarnished comments echoed a surprisingly candid CEO roundtable at the recent NAB/RAB Radio Show.

“The status quo is like a shark.  If you’re not swimming, you’re not breathing.”

NRG Media CEO Mary Quass and fellow panelists run mid-size companies, and all described the opportunities they seize being more nimble than bigger companies’ “paralysis” and “short-term thinking.”  Connoisseur Media CEO Jeff Warshaw reckons that “This is the most opportune time for entrepreneurs in radio that I have seen in a long, long time.”

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Capitalize on the Graying of America

| November 8, 2013

By Gary Theroux
Northeast Legal Video/The Intervale Group
Producer/Writer/Host/VO Artist

therouxgaryNORWALK, CT — Once again, Duane Doobie hits the nail on the head with his piece ” There’s a Lot More to Christmas Music than Just Christmas” (11/4).

Relentless attempts to corral young demos — by robotically programming nothing but new releases in such a way that your station comes across like a personality-free iPod with commercials — is not the way to go.  That is especially true when, in the process, you blow off your largest, fastest-growing, most cash-rich and most actively spending consumer demo.

In order to understand such audience dynanics, let’s look at a recent study by Adweek dealing with television demographics.  “Oh, but we’re not TV,” you may think, but the demographic picture in both mediums is essentially the same.  Both TV and radio broadcasters try to attract, reel in and hold targeted segments of the American public — and it’s the same ever-aging population if you’re audio-visual or audio only   Consider:

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Stop the Performance Tax!

| October 4, 2013

By Paul S. Rotella, Esq.
New Jersey Broadcasters Association


rotellapaulwriterMONROE TOWNSHIP, NJ — While I bask in the warmth of the government shutdown, I have an overriding, but perhaps justified fear, that trouble is on the horizon for broadcasters.

As you know, I have been troubled by Congressman Watt’s introduction of the latest attempt by the foreign-owned record labels to establish a Performance Tax foothold that will only grow larger and more surly and become more oppressive, ultimately crippling our industry and perhaps costing you your livelihoods, changing broadcast radio for the worse, and forever.

My chief concern since Watt threatened to introduce his P-Tax bill was why him?  Why now?  And why with so little committed support?  Yet, he made good on his threat and did in fact introduce the bill in Congress, right before it closed down this Tuesday.

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The Return of the Neat Idea

| September 25, 2013

By Walter Sabo
Sabo media

sabowalterwriterNEW YORK — This is my experience. In my work, I have seen businesses grow and prosper when they embrace new, daring ideas based on marketplace demand. The winners are nimble organizations that jump on the neat idea and focus on the product, not organization politics. When fear of new ideas sets in and a business allows staff positions to grow too big and powerful, those businesses implode.

The current economic depression celebrates “operators” — executives with shrewd “operating” skills who are known for their ability to cut costs, cut staffs, sell their story to Wall Street and keep their company within its COMFORT ZONE. They do not have nor are required to have vision. Knowing what’s next is the key to growth in any industry. No vision, no growth.

Today, media businesses are excited when they show quarter-to-quarter, year-to-year growth. But this is false growth. Compare any media business with 2007 revenue figures and business is down. Five years after the depression began, revenue is still down.

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