Tora
Zach Sang
Category: Michael Harrison
Can Terrestrial Radio Thrive in the Digital Era?
By Michael Harrison
RadioInfo
Publisher
SPRINGFIELD, Mass. — Survival is not enough.
Survival is already happening and it isn’t as much fun as it’s cracked up to be as a spectator sport on the Discovery Channel. In the reality show called terrestrial radio, sooner than later, survival will run out of gas. For terrestrial radio, “survival” is simply a slower form of imminent death.
It should be the goal of terrestrial radio to thrive in the digital era.
Thrive? Is that even possible?
