Category: Digital

The Kinder Eggs Shocker

| November 24, 2014

Six New Facts About Online Video

 

By Walter Sabo
Sabo Media
CEO

 

sabowriterNEW YORK — Please take a moment to look at this video for Kinder Eggs. You only need to watch for a moment. There are other Kinder Egg videos in the Que with similar view counts of over 100,000,000.

Why do Kinder Eggs pull high view counts?  The answer reveals a profound difference between online video platforms and TV or passive video platforms.

1.  If a user types in “Airplane,” many videos featuring airplanes pop up.  But, platform engines also push videos that share similar title spellings. Type “airplane” and “airplane” videos come up first, then “air show” “air balloon”, lots of “air.”  Most marketers ignore the opportunities presented by the shared title spelling previews.  For example:

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Thinking Visual in Your Audio World

| November 14, 2014

By Gabe Barnes
Director, Business Development
Mersoft Media 

 

barnesgabewriterKANSAS CITY — Stevie Wonder is one hell of a musician and singer, but I am not putting a paintbrush in his hand and asking him to be Picasso. His art might turn out a bit abstract…. And that is putting it nicely.

I use this analogy to get radio groups thinking. For so long, all that they have had to be able to do is paint a pretty picture in the minds of their listeners with colorful dialogue, stories, and audio entertainment. But now, they are being asked to paint those same pictures in the eyes of that same audience.

So how does a radio station begin to think visually when they have been so accustomed to working in the audio world? Here are six recommendations to consider when thinking from a visual perspective:

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What Listeners Will Find Under the Tree

| November 12, 2014

By Holland Cooke
Radio Consultant

 

cookewriterNEW YORK — Even before Thanksgiving, we know what will be in Santa’s sleigh, if just-released Consumer Electronics Association research nails it as well as in recent years.  The outlook is good generally, according to CEA chief economist & director of research Dr. Shawn DuBravac, who observes that “consumer credit is accelerating, and lower gas prices will help.”  He predicts 2.5% growth over last year’s holiday spending, consistent with other improved economic indicators.

His forecast came Tuesday at CES Unveiled/New York, the perennial press event previewing January’s massive, mind-boggling Consumer Electronics show in Las Vegas.  Not surprisingly, tech gifts will be big again this year, with 63% of USA adults surveyed planning to buy accordingly.

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Stop Using This Word and Start Getting More Website Hits

| February 3, 2014

By Chris Miller
Chris Miller Digital
Owner

millerchrisSHAKER HEIGHTS — How can you get more website visitors?  Here’s an idea you can start using right now.

Quit using the word “details” when you talk about your site on the air.  You know what I’m talking about.  How many times a day does your station say, “for all the details, log on to radio103.com!”

That’s EXACTLY what I need in my life … more details.

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Short Ideas for a Short Week

| January 21, 2014

By Chris Miller
Chris Miller Digital
Owner

SHAKER HEIGHTS – “Sorry, I quit paying attention!” 

What attention span can we ask for these days to sell something?  One of my clients created a 40-second video for an email project, and I was momentarily concerned it was too lengthy to keep people watching.  Another client buys two :60 spots back-to-back on TV to show mini-documentaries.

And yet … we’re still offering to sell :60 spots, loaded up back-to-back, as if it’s 1990.

Good luck selling a lengthy ad online.  When YouTube lets us skip the rest of an ad a few seconds in, and Facebook measures your ad in characters instead of columns or inches, don’t six-minute sets of :60s make you at least a little nervous?  Roy Williams, the “Wizard of Ads,” says “Clarity is the new creativity.” Or, if I lost you during that last sentence, “Less is more.”

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New Year, New Content

| January 6, 2014

By Chris Miller
Chris Miller Digital
Owner

SHAKER HEIGHTS — Facebook has made some important changes, and I’ve got some tips for you to take advantage of those changes.

BuzzFeed_Logo 200The news and entertainment site Buzzfeed first picked up on it before Facebook made it official.  The folks at Buzzfeed noticed that, all of a sudden, online content publishers were getting a huge increase in hits.  That group of publishers includes a wide variety of content providers, but the way to think about it is “sites that find and write about stuff that others should find interesting.”

All social platforms are getting more sophisticated about how they determine what their users will see.  Facebook has adjusted their formula that determines what content we all get shown, emphasizing the interesting over the merely silly and self-serving.  Here’s how to help insure that more of your posts get shown to your fan base.

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Dare to be Crap-Free

| December 16, 2013

By Chris Miller
Chris Miller Digital
Owner

SHAKER HEIGHTS — “In this multi-tasking radio world, who in the station should be responsible for online content?”  That’s a question I got from a smart guy I used to work with.  It’s a great question.

You need only two particularly strong people with this plan I’m going to give you.  You may be surprised about who they are.

Set it Up

Who should handle your online content?  Here are the staffing requirements for this focused plan:

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Compete… or Collaborate?

| December 2, 2013

By Chris Miller
Chris Miller Digital
Owner

SHAKER HEIGHTS — Do you ever get those moments when it slaps you upside the head that we’re in a new world of media?

I had one recently, reading one of those free local weekly papers that covers alternative news, arts and entertainment.  You know the type, right?  They thanked the regional Chevy dealers “for helping pull off what no other broadcast media outlet has ever thought to do: bring some quality local musical talent into our living rooms.”

When the local hipster-friendly publication thanks car dealers for the great tunes, it’s a sign that competition can now come from anywhere!

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What You Look Like to Us

| November 18, 2013

By Chris Miller
Chris Miller Digital
Owner

SHAKER HEIGHTS — Those of us in digital media know that our world will continue to change drastically, over and over again.  We also know that we will be bigger and better three years … five years … 10 years from now.  Plus, we hear how radio compares itself to online listening choices, and we see how you use your digital platforms.

And here’s what we think.

We Have Transmitter Envy

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Getting Results from Facebook Ads

| November 4, 2013

By Chris Miller
Chris Miller Digital
Owner

SHAKER HEIGHTS, OH — I was really down on Facebook ads when they first became available.  I thought Mark Zuckerberg and his team had a good handle on managing content for people to see, but they were clueless when it came to advertising.

Now that I’m tactically using Facebook ads for my non-radio clients, I have to eat those words!  Their ad platform has improved to the point where I use them to drive specific, direct response for clients who want to sell more cars, houses, wine, books and downloads.  I use them because they work.  And boy, are they ever cheap!

I wouldn’t be bringing it to your attention if I didn’t think it would help you get more meaningful social media results.

For example, I just spent $20 to get a client 20,000 well-targeted impressions in two days.  If your Facebook posts are crafted correctly and you are smart about ad targeting, this can influence real people to take action in real life.  I’m thinking that sort of response might help both your promotions department and the sales department, too.

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