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Category: Digital

Cleaning Up for Summer: Big Moves in Small Chunks

| May 20, 2013

By Chris Miller
Chris Miller Digital

millerchrisSHAKER HEIGHTS — Even though it’s still spring, Memorial Day weekend is about to roll around.  For a lot of us, that can feel like the start of summer.  So I’m giving you the summer to do a little upgrading!  Here’s a punch list of items you can work on each week between now and Labor Day to get your website and social media fixed up, and ready to totally support your on-air product this fall!

Write Down Your Goals

Your performance is being judged on some set of numbers.  How can your digital platforms contribute to those numbers?  Think about those goals, write them down, and share them with your co-workers.  Whether it’s content on your site, your social media, email, texting, whatever … bring it into focus.

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Turning Promotion into Content
on Facebook

| April 29, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — There’s something that makes Facebook different from all other social media sites, and I’m going to tell you how you can use it to your advantage.

Facebook has a vested interest in showing you the best content.  They’re also clearly suspicious about what most businesses and brands are posting, because they limit us from the start, showing our posts to 10-15% of our followers.

Most brands don’t do a very good job in social media.  They’re stuck in an old model of pumping out marketing messages, and that’s what they do on Facebook.  You, as an individual, didn’t get on social media to be advertised to!  Neither did your followers.  When you cut and paste your promo liners to Facebook, or try and write to your followers like you talk to your listeners, you’re confirming Mark Zuckerberg’s view that it’s in his interest to block your fans from reading your hype.  Your promos cut down on his users’ time-spent-engaging.

So here’s the secret.  Turn your promotion into content.

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Dead, or Online?

| April 22, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS – Have you ever read something that just freshly fired up your motivation?  That happened to me recently.  It was a piece at SocialMediaToday.com by content marketing specialist Barry Feldman titled, “Social Media Doesn’t Really Connect Us. What Does?”

To sum it up, the proclamations that radio is dead, news publishing is dead, books are dead, mail is dead, and so on are wrong.  The media we’ve known for years are not dead, they’re just online.  Furthermore, media isn’t the issue.  Content is.

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True Believers

| April 15, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — I ran into to another couple of True Believers this past week.

True Believers are the radio folks I talk to who just know deep in their heart of hearts that the brilliant use of our digital tools could help radio be the best it could possibly be.  When I talk with them, they often just see so clearly how to fit all our different platforms together and how to use them.  Most of them seem to feel a level of frustration, too.  I suspect that’s because they are often the one person at work who is both knowledgeable and passionate about the potential of these tools.

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Prune Now to Grow Later

| April 1, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — Here’s a way to clean up your website to get more repeat visits from your heaviest listeners.

Where to Start

Someone knows how to run your web analytics so you can see which pages get the most hits.  Do that.  Generally speaking, a small number of pages will, when combined, deliver more than half of your web hits.  These are the important ones.  Sometimes, you’ll see a clear difference between the pages that are performing and those that aren’t.

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Is Moss Growing on your Website?

| March 29, 2013

By Holland Cooke
Radio Consultant

BLOCK ISLAND, RI — The midday host at a station I work with asks: “Should I move from Facebook to Twitter?”

Wisely, stations and personalities are prioritizing Twitter, a darn opportune tool which listeners have adopted as-fervently as they did Facebook…and MySpace, in its day.

If you’re thinking that “The Next Shiny Object” is your very own iPhone app, STOP.  Save the money, for reasons I will explain on June 6 in my Talkers/New York presentation “Resourceful + Remarkable.”

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Twitter as a Broadcaster’s Tool:
Use it Wisely

| March 25, 2013

By Holland Cooke
www.HollandCooke.com
@HollandCooke

Twitter invites more voices into your on-air and digital conversation; even more so than Facebook.

When someone posts something on your Facebook Wall, all of their Friends and your Followers and Friends see it, and can easily chime-in.  When THEY do, all of THEIR Friends see it, and can Comment or Like or Share.  Thus the metaphor “going viral.”

Twitter takes Social Media to the next level, by enabling you to attract the attention of others who follow neither you NOR the-person-to-whom-you’re-Tweeting.

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POSTING: When and How Often?

| March 25, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — There are a couple of social media questions I get asked a lot.  “When are the best times to post?”  “How often should we post?”

Now, neither of them is as important as making sure you have the right content for your fans.  That’s the big thing.  But let’s assume you’re good to go, content-wise.  When you post and how often you post will be different depending on the platform you’re talking about.  Keep in mind that getting seen only by your fans is not enough.  When they start retweeting, sharing, commenting, favorite-ing and liking what you show them, that’s when more and more people will see what you posted.

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Goodbye, Clutter

| March 11, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — Get ready for the whining, because Facebook is about to make some changes.

FacebookOn Thursday, the social media giant announced a new format for their news feed, which Mark Zuckerberg referred to as “the best personalized newspaper in the world.”  The big change?  Pictures are going to get even bigger.  That’s a bigger change than it sounds like.  The headline Facebook puts on it is, “Goodbye, clutter.”

This is good news for radio stations and other brands that are doing a good job using social media as loyalty content marketing.  It will be easier for your fans and their friends to see what you post and enjoy it!  Let me offer 5 quick guidelines to help you make the most of your Facebook posts, especially once the new news feed kicks in for everyone.

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