Category: Analysis
Country Music Radio and News/Talk Radio : “Universal Donor” Formats
By Jeff McKay
RadioInfo
Special Features Corresponent
NEW YORK – Two different radio formats: One plays music by artists such as Johnny Cash, Carrie Underwood and Florida-Georgia Line. The other has voices such as Rush Limbaugh, Sean Hannity and Stephanie Miller. Ironically, both the country music format that does not talk politics and the news/talk format that plays no music each have something in common – they cater largely to the same audience!
When it comes to country music listeners and news/talk radio listeners, especially those who lean conservative, similarities between listeners really depend on their age. Jaye Albright, a consulting partner for Albright & O’Malley & Brenner/RadioIQ, Inc. interestingly calls both “universal donor” formats.
Is Psy a One-Hit Wonder?
By Mike Kinosian
RadioInfo
Managing Editor/West Coast Bureau Chief
A Half-Billion Down The Tubes?

LOS ANGELES — It is quite challenging to fathom that one-half billion of anything could be minimized, ignored, or trivialized.
Nonetheless, a cogent argument might be set forth that such a result is being reflected on contemporary music charts.
Less than one month after its inaugural YouTube posting, “Gentleman” by Mr. “Gangnam Style” himself, Psy, has racked up well over one-half billion plays/views.
Noteworthy in the barrage of statistics associated with such an eye-popping accomplishment is that on its YouTube debut, “Gentleman” set a one-day record on that site with over 38 million plays/views, leading one to logically believe it would be an automatic chart hit.
Boston Bombing: How Radio Can Help…
Or Hurt.
By Holland Cooke
Radio Consultant
BOSTON — Prediction: The Boston perpetrator(s)’ capture will be crowdsourced.
Today, you will be photographed, possibly hundreds of times. Cameras are everywhere now. They’re in banks and stores. They’re robo-toll-takers, and toll-evader witnesses; and red-light cameras and automated radar traps have become a controversial new municipal revenue stream. Riding mass transit? Smile. Since 9/11, that’s been The New Normal…on a normal day.
Playlist Size: Where Are You Among Competitors and Winners?
By Jim Jones
For Nielsen BDS, exclusive to RadioInfo
NEW YORK — Playlist size, the number of different songs in a playlist, is something we talk about every day. In this article, we’ll look at playlist size from a new perspective, and showcase a tool for uncovering and comparing playlist sizes on radio stations and other music providers.
Today we’ll cover:
- Two ways to measure playlist size (week and year)
- How stations’ playlist sizes vary in the same format
- Average playlist sizes of stations in Billboard formats
- Accessing a live database that continuously tracks playlist sizes
A week is the standard yardstick
Playlist size can be defined as the number of different songs actively rotating on a radio station, satellite channel, or a programmed streaming provider. It’s the number of different songs in active rotation that we’re talking about. But when the number of different songs is counted, it must be counted over a period of time: day, week, month, year, or some other time period. The default period in the radio industry for referencing music playlists is one week. PDs speak in terms of top-rotating currents, recurrents, or gold titles spinning X number of times a week.
We “freeze” our playlists for a week at the end of December, and report playlist changes weekly.
Are You Doing Both Kinds of “Radio?”
By Holland Cooke
Radio Consultant
BLOCK ISLAND, RI — Based on how people now consume audio content, “radio” sorts into two piles:
1. There’s programming that’s valuable because it’s live:
• Traffic reports are radio’s MOST-perishable information. Save listeners unpleasant surprises and they’ll love ya.
Big 2013 Consumer Electronics Show: Big Implications for Radio
By Holland Cooke
News/Talk/Sports Consultant
LAS VEGAS — Remember how iPod changed the way we collect and consume music? Decades earlier, Walkman had already rendered songs portable and empowered the listener-as-DJ. Then Apple obsoleted its own game-changer. As lines snaked around the block, again, for 2012′s iPhone 5 debut, sales of iPod and other mp3 players were plummeting 22%. We now tote our tunes on smartphones…which have also disrupted cameras, GPS, etc., etc., etc.
And again this week, 150,000 attendees here oooh’d-and-ahhh’d at 20,000 new products, many seeking to obsolete last year’s 20,000 shiny objects. That alone makes this a useful trek for radio folk. The CES conversation about what’s-new/what’s-next is a real pump-up compared to the “What’s left?” that haunts too much of radio’s shop talk.
I Read the News Today, Oh Boy.
By Holland Cooke
Radio Consultant
BLOCK ISLAND, RI – Even as Americans were still processing the Oregon mall shootings came unthinkable new violence in Connecticut.
As the story unfolded, it was uncanny to witness how-far-ahead Twitter was, compared to all the news apps on my iPhone. Not hearsay, but fact-checked posts, first from Connecticut-based media who were first on-site; then from stations and newspapers from neighboring states. By 6:30 pm ET, letter-networks’ anchors were in-place for evening newscasts this gripping story dominated.
Arbitron Client Conference: Format Facts and Forecasts
By Holland Cooke
Radio Consultant
ANNAPOLIS — Now THIS is worth a meeting. If your station is an Arbitron subscriber, you should download, devour, and discuss the just-released “Radio Today 2012,” an uncanny mash-up of Scarborough consumer profiles and Arbitron audience data. What you will read about people-who-listen-to your format really fleshes-out the folks you want as heavy listeners, and will send you in specific directions to seem relevant and relatable and habit-forming to ‘em.
And that’s all I’m allowed to say! Because this information is THAT valuable! Read the legal hear-ye-hear-ye at arbitron.com, and you’ll understand that I’m not being coy. But I can share some useful headlines from the Executive Summary Arbitron has released, which follow.
Arbitron Client Conference Day Two: Scary Talk About In-Car, Straight Talk About Sports, Plain Talk About Politics
By Holland Cooke
Radio Consultant
ANNAPOLIS — Recently, one auto maker announced that it will no longer factory-install AM radios. In this case, it’s because the high-end car’s high-tech composite body material would interfere with reception. Still, the specter of AM’s fade was jarring, particularly to those in news/talk/sports radio, now actively migrating to FM, but still predominantly AM formats.
Again this week, another such harbinger, this one a whack-on-the-side-of-the-head to FM broadcasters too…




























