Category: Analysis

May 2015 PPM Analysis: Country

| June 23, 2015

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES Our in-depth summaries of May 2015 PPM results conclude with a synopsis of country; previous spotlights focused on adult contemporary (Friday, 6/19) and hot AC (Monday, 6/22).

Adult contemporary boasts the most prolific (6+) market rank among these three formats and strongest (6+) share, while country narrowly edges out hot AC in share and market rank.

Breakouts below consist of data from country outlets that finish in the top 20 in any PPM market (6+, May 20154).

Over and above that particular ratings caveat is another parameter: Nielsen Audio only releases audience estimates for stations that subscribe to its services. For that reason, ratings stats in this RadioInfo analysis are limited to stations that pay Nielsen Audio for its data.

At least one qualifying country station is found in all 48 PPM markets except San Francisco, and Long Island.

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May 2015 PPM Analysis: Hot AC

| June 22, 2015

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES Our comprehensive overview of May 2015 PPM ratings results continues with the focus turning to hot AC – a natural follow-up to Friday’s (6/19) spotlight on adult contemporary.

Breakouts below consist of data from hot AC outlets that rank in the top 20 in any PPM market (6+, May 2015).

While hot AC’s qualifying base is 20% larger than that of adult contemporary, AC facilities in this particular ratings period tend to have a higher 6+ market share (5.81 compared to 4.47) and more favorable market rank (#5.38 versus #8.83) than their hot AC counterparts.

Over and above the aforementioned ratings caveat, there is another parameter: Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings stats in this RadioInfo analysis are limited to stations that pay Nielsen Audio for its data.

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May 2015 Analysis: Adult Contemporary

| June 19, 2015

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES— Adult contemporary is the first format highlighted in our exclusive three-part series of extensive May 2015 ratings overviews.

The following scoreboards are comprised of stations under that umbrella that rank in the top 20 in a PPM market (6+, May 2015).

Given that Nielsen Audio only releases audience estimates for facilities that subscribe to its services, ratings stats in this RadioInfo analysis are limited to outlets that pay Nielsen Audio for its data.

At least one qualifying adult contemporary station is found in each of PPM’s 48 markets, except Dallas, Minneapolis, Pittsburgh, and Milwaukee.

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April 2015 PPM Analysis: Adult Alternative

| May 22, 2015

By Mike Kinosian
Managing Editor
RadioInfo

kinosianLOS ANGELES Our in-depth overviews of April PPM results concludes with adult alternative, also known as “album adult alternative” or “Triple A.”

Previous April 2015 summaries covered alternative (Wednesday, 5/20), and rock (Thursday, 5/21).

Using the same parameters as in those other overviews, facilities that rank in the top 20 in a PPM market (6+, April 2015) constitute the following adult alternative scoreboards.

Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings stats in this exclusive RadioInfo adult alternative analysis are limited to stations that pay Nielsen Audio for its data.

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April 2015 PPM Analysis: Rock

| May 21, 2015

By Mike Kinosian
Managing Editor
RadioInfo

LOS ANGELES — Each month, we examine ratings performances of three formats possessing some degree of commonality. Our in-depth overview of April PPM results focuses on the rock genre.

Yesterday (Wednesday, 5/20), we began with alternative, occasionally referred to as “modern rock” or “new rock.”

Next up is the format called “mainstream rock,” “active rock,” (many years ago) “album oriented rock,” and (simply) “rock.”

The following rock scoreboards are comprised of facilities that rank in the top 20 in a PPM market (6+, April 2015). The rock base shown here is approximately 80% as large as its alternative counterpart.

Nielsen Audio releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings stats in this exclusive RadioInfo rock analysis are limited to stations that pay Nielsen Audio for its data.

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April 2015 PPM Analysis: Alternative

| May 20, 2015

By Mike Kinosian
Managing Editor
RadioInfo

LOS ANGELES — Three formats possessing some measure of “rock” connection are included in our thorough overview of April 2015 PPM results.

Alternative – occasionally referred to as “modern rock” or “new rock” – is the first format we will examine; good old-fashioned rock (sometimes labeled “mainstream rock” or “active rock”) will be second; and we will conclude with adult alternative (which some describe as “album adult alternative” or “Triple A”).

Facilities that rank in the top 20 in a PPM market (6+, April 2015) comprise the following alternative scoreboards, which indicate half the panel is up March-April and more of our base is flat than down.

Nielsen Audio only releases audience estimates for stations that subscribe to its services. For that reason, ratings stats in this exclusive RadioInfo analysis are limited to stations that pay Nielsen Audio for its data.

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2015 Moms & Media

| May 8, 2015

By Holland Cooke
Radio Consultant

 

cookewriterBLOCK ISLAND, RI — Just in time for Mother’s Day, Edison Research VP Melissa DeCesare (“a mom of two daughters”) walked us through her firm’s 2015 “Moms & Media” study, the latest installment in an “Infinite Dial” series that’s been ongoing since 1998, sponsored by Triton Media.

And make no mistake: Sourced data makes the case that Mom is who smart stations will engage, on every platform possible:

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March 2015 PPM Analysis: Adult Hits

| April 24, 2015

By Mike Kinosian
Managing Editor
RadioInfo

kinosianLOS ANGELES — Our in-depth overview of March 2015 PPM results for stations with heavy (if not entirely) gold concentration concludes with a look at adult hits.

Previous installments have highlighted classic hits-oldies (RadioInfo, Wednesday 4/22) and classic rock (Thursday 4/23).

Whereas the classic hits-oldies and classic rock sample bases are practically identical – the number of adult hits stations comprising our panel is approximately half as many as those two genres.

Nonetheless, the following adult hits scoreboards consist of stations that rank in the top 20 in a PPM market (6+, March 2015) and are Nielsen Audio subscribers; only Nielsen Audio subscribing stations can appear in print.

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March 2015 PPM Analysis: Classic Rock

| April 23, 2015

kinosianLOS ANGELES — After having recapped March 2015 PPM performances of classic hits-oldies stations (RadioInfo, Tuesday – 4/21), we turn our attention to classic rockers.

Stations on our classic hits-oldies panel generally finish sixth in March, whereas their classic rock counterpart places eighth (6+).

Moreover, based on our March ratings analysis, classic hits-oldies outlets tend to outpoint classic rockers by one full share point (5.50 – 4.53, 6+).

In order to qualify for inclusion into the following classic rock scoreboards, a station had to rank in the top 20 in a PPM market (6+, March 2015); only Nielsen Audio subscribers appear in print.

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March 2015 PPM Analysis: Classic Hits-Oldies

| April 22, 2015

By Mike Kinosian
Managing Editor
RadioInfo

kinosianLOS ANGELESOur in-depth overviews of March 2015 PPM results will focus on the gold-intensive genre: More specifically, classic hits-oldies, classic rock, and adult hits.

Facilities that rank in the top 20 in a PPM market (6+, March 2015 ) comprise the following classic hits-oldies scoreboards, which indicate that 49% of such outlets that meet our ratings criteria improved February – March (6+), while 49% declined March 2014 – March 2015.

Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings stats in this analysis are limited to stations that pay Nielsen Audio for its data.

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