Category: Analysis

“Holiday” 2015 PPM: Full Analysis

| February 5, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES — At least on paper, the final ratings sweep of calendar year 2015 looked to be even more intriguing than previous “Holiday” reports.

Naturally, there was the typical all-Christmas music programming strategy embraced by at least one station (generally the AC) in just about every PPM-market.

Additionally, some NFL flagships looked to garner audiences as the playoff picture took shape leading up to Super Bowl Sunday.

That, however, did not really materialize as a +.9 by Atlanta’s WZGC (not the flagship of the NFL’s Falcons) is the strongest gain racked up by more than 50 sports stations we monitor.

Wildcard for “Holiday” 2015 though appeared to be with talk and all-news properties as several polarizing political candidates stoked their presidential bids.

Controversies popped up continuously.

Perhaps strong numbers will manifest themselves with January results, given that with the exception of KNX, Los Angeles (+.1); WCBS-AM in Long Island (+.2); and KCBS-AM in San Jose (+.1),  the remaining 12 cases of all-news outlets experience downtrends (December 2015 – “Holiday” 2015, 6+).

Over and above that, of the more than 120 talk stations we track in the 48 PPM-markets, the highest December 2015 – “Holiday” 2015 improvement was a relatively modest +.7 by (public) WUNC, Raleigh.

Thus, the huge headline for “Holiday” 2015 is what it has been in comparable summaries of the mostly December period: It is extremely challenging to beat a station that knows how to effectively play all-Christmas music. Much more often than not, that station is an AC.

Our three previous RadioInfo “Holiday” 2015 scoreboards have specifically addressed adult contemporary (Thursday, 1/28), hot AC (Friday, 1/29), and country (Monday, 2/1).

Among other tidbits, this comprehensive analysis summarizes all stations that finish #1 and #2 in “Holiday” 2015; differential between the top two spots; and perhaps most vital of all – formats most dramatically/negatively influenced by all-Christmas music programming. For that, we have broken it out by format and by each PPM-market.

Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings information in this RadioInfo analysis of the “Holiday” 2015 report are limited to stations that pay Nielsen Audio for its data.

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“Holiday” 2015 PPM Analysis: Country

| February 1, 2016

By Mike Kinosian, Managing Editor

kinosian (2)LOS ANGELES — Our in-depth overview of “Holiday” 2015 PPM results concludes with a summary of country; previous spotlights focused on adult contemporary (Thursday, 1/28) and hot AC (Friday, 1/29).

Given that most AC outlets played all-Christmas music the majority of this sweep, it is hardly surprising that adult contemporary boasts the most prolific (6+) market rank (#3.12) among these three formats and strongest (6+) share (a whopping 10.89); hot AC (#8.83 and 4.28) edges out country (#9.93 and 3.84) for second-place in those two categories.

Even though it has the largest sample size, country is the only one of these three formats without a #1 representative in any of the 48-PPM markets (“Holiday” 2015, 6+); AC has a whopping 35.

Breakouts below consist of data from country outlets that rank in the top 20 in any PPM market (6+, “Holiday” 2015).

Over and above that particular ratings caveat is another parameter: Nielsen Audio only releases audience estimates for stations that subscribe to its services. For that reason, ratings stats in this RadioInfo analysis are limited to stations that pay Nielsen Audio for its data.

At least one qualifying country station is found in all 48-PPM markets except Los Angeles and San Francisco; KKGO, Los Angeles is #22 (1.7, “Holiday” 2015, 6+), while KSJO is #28 (.8) in the “Holiday” 2015 report for San Francisco.

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“Holiday” 2015 PPM Analysis: Hot AC

| January 29, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES — After summarizing another exemplary end-of-year ratings sweep for adult contemporary (Thursday, 1/28), our in-depth overview of “Holiday” 2015 PPM results continues with the focus turning to hot AC.

Breakouts shown here consist of data from hot AC outlets that rank in the top 20 in any PPM market (6+, “Holiday” 2015).

There is another parameter over and above that particular ratings caveat: Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this RadioInfo analysis are limited to facilities that pay Nielsen Audio for its data.

For this specific “Holiday” 2015 ratings period, adult contemporary-formatted properties tend to have a (6+) market ranking that is more than five positions greater than its hot AC counterparts (#3.12 for adult contemporary versus #8.83) and a (6+) market share two-and-a-half times loftier (10.01 versus 4.02 for hot AC).

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“Holiday” 2015 PPM Analysis: Adult Contemporary

| January 28, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES— Sprinkled in with several “Rewind” features and ratings comparisons from “Holiday” 2014 and “Holiday” 2013, this is the industry’s most extensive and comprehensive overview yet of a “Holiday” ratings sweep.

Naturally, it is for adult contemporary – the format leading the way for the all-Christmas music programming strategy. Some hot AC, classic hits-oldies, contemporary Christian, country, and urban AC outlets engage in the programming strategy, but adult contemporary was the originator and – by and large – it is still the most common all-Christmas music proponent.

Ardent followers of old-school baseball movies are aware of the 1949 Ray Milland offering, “It Happens Every Spring,” a title with (an admittedly convoluted) relevance here, but, “it happens every … “Holiday” report that observers speculate if the all-Christmas music phenomenon has run its course.

Stats included in this overview would indicate the answer is no – not yet.

Some stations though could be coming back down to earth with their “Holiday” ratings and/or feeling the effects of particular competitive modifications.

All this comes with an obvious caveat: Not every adult contemporary station playing all-Christmas music during the “Holiday” sweep is continuing to improve.

Numbers though do speak for themselves and two especially piercing statements are that an AC is once again #1 in a stunning 35 of 48 PPM markets (“Holiday” 2015) and an AC has just established the all-time record for highest 6+-share ever under PPM methodology in this most recent sweep.

Whether or not they played all-Christmas music roughly between Thanksgiving and Christmas Day, adult contemporary facilities that rank in the top 20 in a PPM market (6+, “Holiday” 2015) comprise the following scoreboards.

Another parameter is that Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings information in this first of three RadioInfo analyses of the “Holiday” 2015 report are limited to stations that pay Nielsen Audio for its data.

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CES 2016 Wrap Up

| January 8, 2016

By Holland Cooke
Radio Consultant

 

cookewriterLAS VEGAS — Like guns, wireless phones now outnumber people in the USA. 70+% are smartphones.

Ask any professional photographer, “What’s the best camera?” He or she will tell you “the one you have with you!” And this past year the worldwide population of photographers surpassed 4 billion, because of smartphones.

  • It’s yet another reason smart radio people are podcasting, and using social media to invite click-to-listen. That everything-thing-we-used-to-call-a-phone is already in the user’s hand.
  • And having that camera in YOUR hand enables you to make the station’s website more about your market and your listeners, who will share interesting shots you post there, and in social media (especially if they’re shots of them).

Cameras – without a phone built-in – are still big at CES, because even the high-quality cameras in smartphones have shutterbugs stepping-up to more-fully-featured cameras (without a phone built-in). Some of the cameras getting lots of ooohs and ahhhs at CES were airborne…

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CES 2016: Disrupt, or Be Disrupted

| January 7, 2016

By Holland Cooke
Radio Consultant

 

cookewriterLAS VEGAS — “Our industry is literally changing the world,” Consumer Technology Association CEO Gary Shapiro proclaimed in his opening keynote, forecasting his to be a $287 billion industry in USA alone in 2016.

“We champion The Sharing Economy,” he declared, noting how his organization helped make Uber and Lyft available in Las Vegas. Almost every time I jump in a cab in New York or Washington, an irked driver is railing against Uber; and, when I ask, admits that fellow drivers are defecting. Disrupt or be disrupted.

“Sharing is green” Shapiro reckons, because “now anyone can be an entrepreneur, by offering unused resources.” Like Airbnb, some of whose members say the extra income “has allowed them to stay in their homes.” And he cited 3D-printing accomplishments: a broken tool cloned aboard the International Space Station, prosthetic limbs, and rapid prototyping for inventors. Other innovations he boasted of include “a smartphone app they’re using in Rwanda that can diagnose HIV in 15 minutes.”

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CES 2016: Home and Health

| January 6, 2016

By Holland Cooke
Radio Consultant

 

cookewriterLAS VEGAS — Many of 20,000+ new tech products on display here relate to two key radio listening venues. Yesterday’s column described a car less-futuristic than you might think, and a dashboard many broadcasters find intimidating.  ICYMI, click here.

Keys are now obsolete.

Among (literally) acres of smart-home products:

  • The Schlage Sense Smart deadbolt lets you tell Siri to unlock your door.
  • Fenotek’s “Hi” is a video doorbell – HD of course – with a motion sensor and alarm.  So you can greet and admit visitors from anywhere in the world, on your smartphone.  It’s one of a bunch of “virtual butlers” on display here. Some let you sign-for-deliveries remotely.
  • Products like these deepen users’ bond with smartphones, where smart broadcasters are also publishing.

Once inside the house, you’ve entered “The Internet of Things,” meaning devices-talking-to-each-other.  The number of things-connected-to-the-internet exceeded the-number-of-people-on-the-planet back in 2008; and by 2024, more than 50% of Internet traffic to homes will be from appliances and devices.

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December 2015 PPM Analysis:
Adult Hits

| January 5, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES — Our in-depth overview of December 2015 PPM results for stations with a pronounced gold concentration concludes with a look at adult hits.

Previous installments in this three-part series have highlighted classic rock (RadioInfo Monday, 1/4) and classic hits-oldies (Tuesday, 1/5).

Adult hits facilities in our sample typically rank eighth/ninth in December (#8.71, 6+); classic rockers eighth (#8.22); and classic hits-oldies fifth/sixth (#5.65).

Mirroring the classic hits-oldies and classic rock overviews, these exclusive RadioInfo adult hits scoreboards consist of stations that rank in the top 20 in a PPM market (6+, December 2015) and are Nielsen Audio subscribers; only Nielsen Audio subscribing stations appear in print.

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CES 2016: Radio vs Robots

| January 5, 2016

By Holland Cooke
Radio Consultant

 

cookewriterLAS VEGAS — Robots are all-over-the-place here…but don’t picture humanoids walking around. Most sit still, waiting to help, like ATMs or supermarket self-checkout or movie theater ticket kiosks we’re accustomed to.

Seen the TV commercials for Amazon’s Echo? Ask Alexa…anything. News, sports, weather, or other radio staples; including music you’d like her to play…anything at all. She’ll read you an audiobook, or look-up information you need; so you’ll be spending lots of time with her.

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December 2015 PPM Analysis:
Classic Hits-Oldies

| January 5, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES — Given that stations within the gold-intensive genre have our attention for in-depth December 2015 PPM ratings overviews, we follow-up yesterday’s classic rock post (Monday, 1/4) with a similar piece for classic hits-oldies outlets.

Such facilities in Dallas (KLUV) and Minneapolis (KQQL) notched meaty month-to-month gains, while Milwaukee’s format representative (WRIT) – albeit flat from November – remains #1.

The common thread among those three markets is an absence of a mainstream adult contemporary. Heritage Dallas AC KVIL, as well as WLDB, Milwaukee have each (relatively) recently transitioned from adult contemporary to hot AC. Meanwhile, it has been exactly four years since WLTE, Minneapolis flipped from AC to country (KMNB).

Consequently, the door is open for stations from other formats there to do the all-Christmas music strategy. In all three cases, a classic hits-oldies facility has taken advantage.

Stations ranking in the top 20 in a PPM market (6+, December 2015 ) comprise the following scoreboards, which indicate that classic hits-oldies facilities have a better 6+ market rank (#5.65) than their classic rock counterparts (#8.22) and a higher 6+-market share (5.58 versus 4.61).

Nielsen Audio only releases audience estimates for stations that subscribe to its services.

Owing to that reason, ratings stats in this exclusive RadioInfo classic hits-oldies analysis are limited to stations that pay Nielsen Audio for its data.

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