Category: Analysis

Riding Along in My Automobile

| June 23, 2016

Connected Mobility Conference notes by consultant Holland Cooke

 

cookewriterNEW YORK — Cabbies hate Uber but auto makers love Car-Sharing and Ride-Sharing, and eventually their dealers will too.  As I’m digesting research presented at CE Week here, the little voice in my head keeps thinking “What does this mean for car radio?”

Face it, AM/FM’s king-of-the-car status was under fire even before dashboards looked like iPad.

  • A dozen years ago, iPod plugged-into Aux jacks. More recently, research tells us, in-car podcast consumption is big (21% of on-demand TSL, and growing).
  • And all along, radio has sold against newspaper, outdoor, TV, and Yellow Pages as “closer-to-the-cash-register,” because – even with e-commerce – most shopping still involves driving to the point of purchase. So dashboard disruption threatens radio dollars.

There are entire conferences dedicated to radio’s struggle to maintain in-car use; although those discussions seem to focus on remaining conspicuous on new hardware, even as radio continues to downgrade its unique software, the local programming that in-car apps don’t offer.

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May 2016 PPM Analysis:
Urban Contemporary

| June 17, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES An analysis of mainstream urban contemporary concludes three in-depth overviews of May 2016 PPM results; previous recaps have been posted for urban-rhythmic oldies (Wednesday, 6/15) and urban AC (Thursday, 6/16).

These scoreboards are based on facilities that rank in the top 20 in any of Nielsen Audio’s 48-PPM markets (6+, May 2016).

Another important parameter in addition to that particular ratings caveat is that Nielsen Audio only releases audience estimates for stations that subscribe to its services.

Owing to that reason, ratings stats in this RadioInfo mainstream urban contemporary analysis (and the two others that were posted earlier this week) are limited to stations that pay Nielsen Audio for its data.

Among these three formats, urban contemporary is practically square in the middle of urban AC and urban-rhythmic oldies in terms of May 2016 share (4.55, 6+) and May 2016 market rank (#8.53, 6+).

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May 2016 PPM Analysis: Urban AC

| June 16, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES — Urban-intensive outlets are the focus of our three in-depth overviews of May 2016 PPM results.

An analysis of urban-rhythmic oldies was posted yesterday (Wednesday, 6/15) and today, we highlight urban AC facilities that rank in the top 20 in any of the 48-PPM markets (6+, May 2016).

Another important parameter in addition to that particular ratings stipulation is that Nielsen Audio only releases audience estimates for stations that subscribe to its services.

For that reason, ratings stats in this RadioInfo urban AC analysis are limited to facilities that pay Nielsen Audio for its data.

Compared to its typical PPM-market urban-rhythmic oldies counterpart, an urban AC’s May 2016 6+-share is generally well over two full-share points stronger (5.70 versus 3.18) and an urban AC finishes better than five rankers higher (#6.53 versus #11.73, 6+).

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May 2016 PPM Analysis:
Urban-Rhythmic Oldies

| June 15, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES — Our three in-depth overviews of May 2016 PPM results begin with a summary of urban-rhythmic oldies, whose stations use such monikers as “Classic Hip-Hop,” “Old School,” “Classic Soul,” and “Classic R&B,” among others.

Future posts will be devoted to urban AC (Thursday, 6/16) and mainstream urban contemporary (Friday, 6/17).

Scoreboards for all these formats are based on facilities that rank in the top 20 in any of Nielsen Audio’s 48-PPM markets (6+, May 2016).

Another important parameter in addition to that particular ratings caveat is that Nielsen Audio only releases audience estimates for stations that subscribe to its services.

Owing to that reason, ratings stats in this RadioInfo urban-rhythmic oldies analysis (and the urban AC and urban contemporary ones that will follow) are limited to stations that pay Nielsen Audio for its data.

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Analysis: More Hivio Highlights

| June 7, 2016

By Mike Kinosian
Managing Editor
RadioInfo

 

kinosianlgLOS ANGELES — The third and final installment of our recap of last week’s Hivio 2016 conference sums up three of the 17 sessions presented Thursday (6/2) and Friday (6/3) on Hollywood’s Sunset Strip, literally steps away from the famous Comedy Store.  Most of the agenda featured one-on-one interviews conducted by event co-organizer Mark Ramsey, who declares, “Contests on radio are pathetic.” The “attraction to listen,” he notes, is “a one in a million chance to win something.” That incentive to listen, Ramsey stresses, “makes no sense” and the San Diego-based media advisor-strategist/research analyst seamlessly utilizes that statement to introduce Omaze co-founder/co-chief executive officer Ryan Cummins, who Ramsey comments has a “different – better – way [that] will change the way you view contesting.”

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Analysis: Hivio 2016 Day 2

| June 6, 2016

By Mike Kinosian
Managing Editor
RadioInfo

 

kinosianlgLOS ANGELES — After presenting a full slate of activity Thursday afternoon (6/2), San Diego-based media advisor-strategist/research analyst Mark Ramsey returned the following morning (Friday, 6/3) with another packed schedule as part of Hivio 2016. Kicking things off was a one-on-one discussion with Panoply Media chief content officer Andy Bowers, who has been working on Slate podcasts since 2005. The former, 14-year NPR correspondent joined Slate in April 2003 when it was working on various internet projects. “By magazine standards, we jumped in pretty early,” he recalls. “It proved to be one of the most popular things Slate did.” By 2014, they realized other magazines would most likelybowersandy get into the business as well and Bowers opines, “We could either compete [against them] or we could try to form a network and help teach them what we had learned.” That was the idea behind Panoply, a full-service podcast network that “connects sophisticated listeners with top publishers and thinkers,” which was started approximately 16 months ago. “We are trying to be a ‘one-stop shop’ for media brands, authors, and people we think should be doing a podcast,” Bowers told Ramsey.

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Analysis: Hivio 2016 Conference

| June 3, 2016

By Mike Kinosian
Managing Editor
RadioInfo

 

kinosianlgLOS ANGELES — “Radio isn’t radio; radio is life.”  Noted international talk radio consultant Valerie Geller stressed that point yesterday (6/2) during the kickoff of the two-day Hivio confab in Los Angeles.  The “labor of love” event organized by San Diego-based media advisor-strategist/research analyst Mark Ramsey and Slacker Radio director/content initiatives Jaime Solis concludes today (6/3).

Ten people – including Geller – were interviewed in one-on-one “Q&A” sessions with Ramsey, or they madegellervalerie individual presentations. Emphasizing that on-air talents and podcasters are all in the story business, Geller states, “It is all about how to powerfully communicate your story. The real secret is how does it matter to you?” She reasons that, if the talent does not care, there is no reason to think the audience will either. “You are an actor playing the part,” she remarks. “Radio – audio – is magical – you are in someone’s head.”

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April 2016 PPM Analysis:
Classic Rock

| May 23, 2016

By Mike Kinosian
Managing Editor
RadioInfo

LOS ANGELES — The following classic rock overview concludes our three-part series of gold-intensive genre summaries from the April 2016 ratings period.

Previous pieces dealt with adult hits (Wednesday, 5/18) and classic hits-oldies (Thursday, 5/19).

Stations ranking in the top 20 in a PPM-market (6+) comprise the following April 2016 scoreboards, which indicate that classic hits-oldies facilities tend to finish more than two rankers ahead of their classic rock counterparts (#5.32, compared to #7.91, 6+), and more than three rankers better than the typical adult hits station (#5.32, compared to #8.72, 6+).

In addition, it is common in April 2016 for a classic hits-oldies station to register a full-share higher (5.76, 6+) than adult hits (4.70, 6+) and classic rock (4.69, 6+).

Nielsen Audio only releases audience estimates for stations that subscribe to its services.

Owing to that reason, ratings stats in this exclusive RadioInfo classic rock analysis are limited to stations that pay Nielsen Audio for its data.

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April 2016 PPM Analysis:
Classic Hits-Oldies

| May 19, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES — Gold-intensive genre outlets have our attention for in-depth April 2016 PPM ratings overviews and we are following up yesterday’s adult hits summary (Wednesday, 5/18) with a similar piece for classic hits-oldies.

Stations ranking in the top 20 in a PPM-market (6+, April 2016 ) comprise the following scoreboards, which indicate that classic hits-oldies facilities tend to finish three rankers ahead of their adult hits counterparts (#5.32, compared to #8.72, 6+) and their 6+-market share is a full-share higher (5.76 versus 4.70, 6+).

Nielsen Audio only releases audience estimates for stations that subscribe to its services.

Owing to that reason, ratings stats in this exclusive RadioInfo classic hits-oldies analysis are limited to stations that pay Nielsen Audio for its data.

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April 2016 PPM Analysis: Adult Hits

| May 18, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES — Our in-depth overview of April 2016 PPM results for stations with a pronounced gold concentration kicks off with a look at adult hits.

Forthcoming installments in this three-part series will highlight classic hits-oldies and classic rock.

Adult hits facilities in our sample typically finish eighth/ninth (6+) in April 2016 (#8.72) with a 6+-share of 4.70.

Scoreboards in the following exclusive RadioInfo overview consist of adult hits stations that rank in the top 20 in a PPM market (6+, April 2016) and are Nielsen Audio subscribers; only Nielsen Audio subscribing stations can appear in print.

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