Category: Analysis

April 2016 PPM Analysis:
Classic Rock

| May 23, 2016

By Mike Kinosian
Managing Editor
RadioInfo

LOS ANGELES — The following classic rock overview concludes our three-part series of gold-intensive genre summaries from the April 2016 ratings period.

Previous pieces dealt with adult hits (Wednesday, 5/18) and classic hits-oldies (Thursday, 5/19).

Stations ranking in the top 20 in a PPM-market (6+) comprise the following April 2016 scoreboards, which indicate that classic hits-oldies facilities tend to finish more than two rankers ahead of their classic rock counterparts (#5.32, compared to #7.91, 6+), and more than three rankers better than the typical adult hits station (#5.32, compared to #8.72, 6+).

In addition, it is common in April 2016 for a classic hits-oldies station to register a full-share higher (5.76, 6+) than adult hits (4.70, 6+) and classic rock (4.69, 6+).

Nielsen Audio only releases audience estimates for stations that subscribe to its services.

Owing to that reason, ratings stats in this exclusive RadioInfo classic rock analysis are limited to stations that pay Nielsen Audio for its data.

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April 2016 PPM Analysis:
Classic Hits-Oldies

| May 19, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES — Gold-intensive genre outlets have our attention for in-depth April 2016 PPM ratings overviews and we are following up yesterday’s adult hits summary (Wednesday, 5/18) with a similar piece for classic hits-oldies.

Stations ranking in the top 20 in a PPM-market (6+, April 2016 ) comprise the following scoreboards, which indicate that classic hits-oldies facilities tend to finish three rankers ahead of their adult hits counterparts (#5.32, compared to #8.72, 6+) and their 6+-market share is a full-share higher (5.76 versus 4.70, 6+).

Nielsen Audio only releases audience estimates for stations that subscribe to its services.

Owing to that reason, ratings stats in this exclusive RadioInfo classic hits-oldies analysis are limited to stations that pay Nielsen Audio for its data.

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April 2016 PPM Analysis: Adult Hits

| May 18, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES — Our in-depth overview of April 2016 PPM results for stations with a pronounced gold concentration kicks off with a look at adult hits.

Forthcoming installments in this three-part series will highlight classic hits-oldies and classic rock.

Adult hits facilities in our sample typically finish eighth/ninth (6+) in April 2016 (#8.72) with a 6+-share of 4.70.

Scoreboards in the following exclusive RadioInfo overview consist of adult hits stations that rank in the top 20 in a PPM market (6+, April 2016) and are Nielsen Audio subscribers; only Nielsen Audio subscribing stations can appear in print.

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2016 Moms & Media

| May 6, 2016

By Holland Cooke
Radio Consultant

 

cookewriterBLOCK ISLAND, RI — A mother employed full time is a heavier media user than the population overall.  And as Secretary of The [family] Treasury, she means a lot to stations and advertisers.

  • She’s making purchasing decisions for herself and the entire household.
  • Her lifestyle is mobile, allowing for engagement at any time or anywhere.
  • She is very active on social media, using multiple sites.
  • As a multi-tasker, Mom will find time for new media in her day.

So, just in time for Mother’s Day, Melissa DeCesare — VP of the Edison Research unit “The Research Moms” – anddecesaremelissa herself “a mom of two daughters” – walked webinar attendees through her firm’s 6th annual “Moms & Media” study, sponsored by Triton Media.  It’s a national telephone survey, conducted in January; and “Mom” is defined as a woman having a child under 18 living in her household.

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March 2016 PPM Analysis:
Rhythmic Hot AC

| April 22, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES — Our three-part series of March 2016 PPM overviews concludes with an analysis of rhythmic hot AC. Previous ratings recaps were posted for mainstream CHR (Wednesday, 4/20) and rhythmic CHR (yesterday, 4/21).

As was the case with those other two special feature pieces, the following rhythmic hot AC scoreboards are comprised of facilities that rank in the top 20 in a PPM market (6+, March 2016).

Nielsen Audio only releases audience estimates for stations that subscribe to its services; for that reason, ratings stats in this exclusive RadioInfo analysis are limited to those facilities that pay Nielsen Audio for its data.

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March 2016 PPM Analysis:
Rhythmic CHR

| April 21, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES — Exclusive scoreboards and analysis of mainstream contemporary hit radio (CHR)/top 40 were posted yesterday (Wednesday, 4/20).

A similar overview for rhythmic hot AC is forthcoming.

In the middle though is our in-depth summary of March 2016 PPM results for rhythmic CHR.

Mirroring the criteria for mainstream CHR, rhythmic CHR stations that rank in the top 20 in a PPM-market (6+, March 2016) comprise the following charts.

Qualifying PPM-market mainstream CHRs in March 2016 are typically two rankers better than their rhythmic CHR counterparts (#8.58 to #10.92, 6+) and have 6+-shares nearly +1.5 greater than those compiled by rhythmic CHRs (5.20 versus 3.73).

Nielsen Audio only releases audience estimates for stations that subscribe to its services; for that reason, ratings stats in this exclusive RadioInfo rhythmic CHR analysis are limited to stations that pay Nielsen Audio for its data.

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NAB Show: ‘Broadcasting knits us together’

| April 21, 2016

By Holland Cooke
Radio Consultant

 

cookewriterLAS VEGAS — FCC Chairman Tom Wheeler recalled his boyhood, listening to his transistor radio, on his bike, humming newspapers onto lawns along his route.  And he says we still have his ear at work: “I keep the radio on in my office all day long.”

“I’m an NPR guy,” Wheeler smiled; telling us he also has SiriusXM in-car, for “72, The Broadway Channel.  I love Broadway music!”  And – segueing to the topic of AM radio – he added, “If an AM station were to go all-Broadway, I’d listen to that too”

“Technology changes.”

“The question,” the Chief Commish shrugged, “ is whether those managing technology will change with it.”  Meantime, he reports – and several of my clients confirm – that the FCC is briskly turning around AM stations’ translator applications: “Since we opened the window, we have processed over 500 ‘new stations.”

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March 2016 PPM Analysis:
Mainstream CHR

| April 20, 2016

By Mike Kinosian
Managing Editor
RadioInfo

kinosian (2)LOS ANGELES — Mainstream CHR/top 40 kicks off our in-depth overviews of March 2016 PPM results; companion pieces for rhythmic CHR and rhythmic hot AC will be posted later this week.

Facilities that rank in the top 20 in a PPM market (6+, March 2016) comprise the following scoreboards.

With the exception of Denver and Riverside, each of the 48-PPM markets has at least “qualifying” mainstream CHR.

While month-to-month stats indicate 49% of our panel is up or flat, nearly three of every four stations on our mainstream CHR list are off in year-to-year comparisons.

Nielsen Audio only releases audience estimates for stations that subscribe to its services.

For that reason, ratings stats in this exclusive RadioInfo analysis are limited to stations that pay Nielsen Audio for its data.

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NAB Show: Radio Uniquely Advantaged in Digital Age

| April 20, 2016

By Holland Cooke
Radio Consultant

 

cookewriterLAS VEGAS — Visualize the sprawling exhibit hall here, acres and acres of hardware and software.  There’s an entire pavilion of drones!  And you can’t find a content-related conversation here that doesn’t involve digital content and social media.  So one Tuesday session I attended was conspicuous…

How Local Broadcasters Engage and Win in the Digital Age

In three words?  “Local, Local, Local.”

Katz Media Group EVP Strategy, Analytics & Research Stacey Lynn Schulman recalled visionary digital financier John Doerr’s mantra “SoLoMo:”   Social — Local – Mobile.

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NAB Show: ‘Unleashed’

| April 19, 2016

By Holland Cooke
Radio Consultant

 

cookewriterLAS VEGAS — Strictly speaking, the National Association of Broadcasters’ mission is to represent the interests of AM/FM/TV licensees before regulators.  But transmitter distribution is just part of what’s on the agenda here this week, at a convention with the mantra “Unleashed” and conference subtitles “Content is King: Storytelling Across Platforms” and “Expand Your Vision.”

Walking-the-walk, NAB is live-streaming video “of select conference sessions as well as interviews with leading industry experts and vendors,” at BroadcastBeat.com

“Broadcasting is still the only way into every home in the USA.”

Ben Sherwood, president, Disney/ABC Television Group, keynoting the NAB Show Opening Session.

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