Category: Analysis

April 2015 PPM Analysis: Rock

| May 21, 2015

By Mike Kinosian
Managing Editor
RadioInfo

kinosianLOS ANGELES — Each month, we examine ratings performances of three formats possessing some degree of commonality. Our in-depth overview of April PPM results focuses on the rock genre.

Yesterday (Wednesday, 5/20), we began with alternative, occasionally referred to as “modern rock” or “new rock.”

Next up is the format called “mainstream rock,” “active rock,” (many years ago) “album oriented rock,” and (simply) “rock.”

The following rock scoreboards are comprised of facilities that rank in the top 20 in a PPM market (6+, April 2015). The rock base shown here is approximately 80% as large as its alternative counterpart.

Nielsen Audio releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings stats in this exclusive RadioInfo rock analysis are limited to stations that pay Nielsen Audio for its data.

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April 2015 PPM Analysis: Alternative

| May 20, 2015

By Mike Kinosian
Managing Editor
RadioInfo

kinosianLOS ANGELES — Three formats possessing some measure of “rock” connection are included in our thorough overview of April 2015 PPM results.

Alternative – occasionally referred to as “modern rock” or “new rock” – is the first format we will examine; good old-fashioned rock (sometimes labeled “mainstream rock” or “active rock”) will be second; and we will conclude with adult alternative (which some describe as “album adult alternative” or “Triple A”).

Facilities that rank in the top 20 in a PPM market (6+, April 2015) comprise the following alternative scoreboards, which indicate half the panel is up March-April and more of our base is flat than down.

Nielsen Audio only releases audience estimates for stations that subscribe to its services. For that reason, ratings stats in this exclusive RadioInfo analysis are limited to stations that pay Nielsen Audio for its data.

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2015 Moms & Media

| May 8, 2015

By Holland Cooke
Radio Consultant

 

cookewriterBLOCK ISLAND, RI — Just in time for Mother’s Day, Edison Research VP Melissa DeCesare (“a mom of two daughters”) walked us through her firm’s 2015 “Moms & Media” study, the latest installment in an “Infinite Dial” series that’s been ongoing since 1998, sponsored by Triton Media.

And make no mistake: Sourced data makes the case that Mom is who smart stations will engage, on every platform possible:

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March 2015 PPM Analysis: Adult Hits

| April 24, 2015

By Mike Kinosian
Managing Editor
RadioInfo

kinosianLOS ANGELES — Our in-depth overview of March 2015 PPM results for stations with heavy (if not entirely) gold concentration concludes with a look at adult hits.

Previous installments have highlighted classic hits-oldies (RadioInfo, Wednesday 4/22) and classic rock (Thursday 4/23).

Whereas the classic hits-oldies and classic rock sample bases are practically identical – the number of adult hits stations comprising our panel is approximately half as many as those two genres.

Nonetheless, the following adult hits scoreboards consist of stations that rank in the top 20 in a PPM market (6+, March 2015) and are Nielsen Audio subscribers; only Nielsen Audio subscribing stations can appear in print.

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March 2015 PPM Analysis: Classic Rock

| April 23, 2015

kinosianLOS ANGELES — After having recapped March 2015 PPM performances of classic hits-oldies stations (RadioInfo, Tuesday – 4/21), we turn our attention to classic rockers.

Stations on our classic hits-oldies panel generally finish sixth in March, whereas their classic rock counterpart places eighth (6+).

Moreover, based on our March ratings analysis, classic hits-oldies outlets tend to outpoint classic rockers by one full share point (5.50 – 4.53, 6+).

In order to qualify for inclusion into the following classic rock scoreboards, a station had to rank in the top 20 in a PPM market (6+, March 2015); only Nielsen Audio subscribers appear in print.

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March 2015 PPM Analysis: Classic Hits-Oldies

| April 22, 2015

By Mike Kinosian
Managing Editor
RadioInfo

kinosianLOS ANGELESOur in-depth overviews of March 2015 PPM results will focus on the gold-intensive genre: More specifically, classic hits-oldies, classic rock, and adult hits.

Facilities that rank in the top 20 in a PPM market (6+, March 2015 ) comprise the following classic hits-oldies scoreboards, which indicate that 49% of such outlets that meet our ratings criteria improved February – March (6+), while 49% declined March 2014 – March 2015.

Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings stats in this analysis are limited to stations that pay Nielsen Audio for its data.

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Your Phone IS Spying On You, Your FCC Still Loves You, Your Podcast Audience Awaits

| April 16, 2015

By Holland Cooke
Radio Consultant

cookewriterLAS VEGAS — Here are my notes from a real productive Wednesday at the NAB Show and New Media Expo (NMX).  And ICYMI:

  • My notes from Sunday’s well-attended RAIN Summit West:
    http://www.radioinfo.com/2015/04/13/rain-summit-west-are-you-on-the-phone/
  • Clever and profitable ideas from the RAB-at-NAB session “Small & Medium Market Idea Exchange:”
  • http://www.radioinfo.com/2015/04/15/nabnmx-at-conventions-we-convene/
  • Bouncing-back-and-forth between the NAB Show and NMX, I’m struck by the value of tips and techniques each group can learn from the other. For instance: http://www.radioinfo.com/2015/04/14/lurking-las-vegas-day-2/

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NAB/NMX: At Conventions, We Convene

| April 15, 2015

By Holland Cooke
Radio Consultant

 

cookewriterLAS VEGAS — Two words if you ever attend the National Association of Broadcasters’ April NAB Show: “comfortable shoes.”

The sprawling Las Vegas Convention Center exhibit hall is tech city.  The crowd is three-deep around booths demonstrating drones that TV stations await FAA permission to use for newsgathering.  Audio gear now caters to two constituencies: broadcasters and podcasters; and it’s getting smaller, smarter, and more-user-friendly.  It is now easier and less expensive to produce audio than back when reel and cart machines and rack monsters were on display here.

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Lurking Las Vegas – Day 2

| April 14, 2015

By Holland Cooke
Radio Consultant

cookewriterLAS VEGAS — Not one…not two…but THREE conventions, each of ‘em alone worth the trip to Vegas (twist my arm).

If you missed Monday’s column, here are my notes from Sunday’s productive RAIN Summit West:
http://www.radioinfo.com/2015/04/13/rain-summit-west-are-you-on-the-phone/

Today, Monday highlights from the NAB Show and NMX.

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RAIN Summit West: Are You On the Phone?

| April 13, 2015

By Holland Cooke
Radio Consultant

cookewriterLAS VEGAS — April?  Here?  I’d come to Vegas just to shake off the relentless winter that brutalized us back home in New England.  But there’s zero pool time with THREE conventions underway: one about broadcasting, one about podcasting, one about streaming.  That one was yesterday, and funsters surrounding me had already set the stage.

While big radio’s chess kings are swapping stations over at the gaudy Wynn, your frugal consultant is surrounded by Corona-tall-toters at The Flamingo, a working class oasis where every…single…one of the people Sean Hannity calls “great Americans” is also toting an iPhone.  Whether it’s live or on-demand, your work needs to be on that thing.

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