By Holland Cooke
BLOCK ISLAND, RI — Before all the firings radio has suffered since, it might’ve seemed overstated when – four years ago — I wrote here: “tough decisions are being made, in meetings you’re not invited to. Possibly in meetings your boss is not invited to.”
My column then declared that, “if you’re in radio, you’re in sales;” and offered tips for improving the endorsement spots that only local personalities can deliver, and other ways to become a more conspicuous contributor to your station’s revenue. ICYMI: http://www.radio-info.com/2012/11/02/now-that-youre-in-sales/
Cutbacks since then – and, likely, still to come – only underline the need for on-air talent to be as sales-supportive as possible, if not actually carrying a list. To that end, this guidance about writing effective commercial copy, a task talent is often better-at than station reps, whose time is better spent pounding the pavement.
By Walter Sabo
NEW YORK — Since the start of my career as a C suite executive and consultant, I have hired or recommended over 1000 people. I’ve hired them at huge corporations like ABC, NBC and Sirius. I’ve hired them at smaller, successful companies such as Press Communications. Plus, I’ve launched angel funded startups and populated them with sharpies.
Modestly, I have a strong reputation for spotting talented hard workers. Really hard workers. People of vision and passion. It is actually difficult to deconstruct how I have been so successful at the hiring process but here are some components of the process:
By Holland Cooke
Recently here, I summarized a real useful Edison Research/Triton Digital study: “The Infinite Dial 2014.”
And here’s the short version of more recently-released research that relates to your work, and some recommendations accordingly:
By Bill Conway
KOIT, San Francisco
Program Director, 1997-2011
SAN DIEGO — The Duane Doobie column about “Golden Ears” published Monday (2/3) was terrific and I admit that in all my years as a PD, I never had “golden ears.” Instead I always had people around me who loved music, listened to a variety of styles and were always talking about it. Most DJs got into it radio either because they loved music or they wanted to be a star. I knew I needed the music junkies to complement my strengths. It was a way to learn about new music and let listeners know more too.
In recent years I have been espousing a format that doesn’t depend on only one consultant or one god-like national PD but used the music junkies and cutting edge technology to get involve the audience to reignite the role of radio in music discovery.
The All New Music Crowd Sourced Radio format. (Not a catchy name but I’m sure we can come up with one)