Six New Facts About Online Video
By Walter Sabo
NEW YORK — Please take a moment to look at this video for Kinder Eggs. You only need to watch for a moment. There are other Kinder Egg videos in the Que with similar view counts of over 100,000,000.
Why do Kinder Eggs pull high view counts? The answer reveals a profound difference between online video platforms and TV or passive video platforms.
1. If a user types in “Airplane,” many videos featuring airplanes pop up. But, platform engines also push videos that share similar title spellings. Type “airplane” and “airplane” videos come up first, then “air show” “air balloon”, lots of “air.” Most marketers ignore the opportunities presented by the shared title spelling previews. For example:
By Gabe Barnes
Director, Business Development
KANSAS CITY — Stevie Wonder is one hell of a musician and singer, but I am not putting a paintbrush in his hand and asking him to be Picasso. His art might turn out a bit abstract…. And that is putting it nicely.
I use this analogy to get radio groups thinking. For so long, all that they have had to be able to do is paint a pretty picture in the minds of their listeners with colorful dialogue, stories, and audio entertainment. But now, they are being asked to paint those same pictures in the eyes of that same audience.
So how does a radio station begin to think visually when they have been so accustomed to working in the audio world? Here are six recommendations to consider when thinking from a visual perspective:
By Tony Garcia
Global Media Services
DENVER — The start of Fourth Quarter means it’s time for planning! So many of the people I work with are so busy creating their program or their product, they don’t take the time to put some strategies in place and plan ahead.
It may seem simplistic, but the easiest way to start is with the calendar. What are things that are coming up that impact your program? That will depend on your program, but for example, if you are producing a movie review program, you might want to do some marketing around Oscar time in late February. Perhaps offer a free Oscar preview segment of your show to get stations to sample it. A show about thoroughbred racing might focus on the Triple Crown races and do something around that. It’s much easier to think through that plan now than at the last minute.
By Holland Cooke
BLOCK ISLAND, RI — Before all the firings radio has suffered since, it might’ve seemed overstated when – four years ago — I wrote here: “tough decisions are being made, in meetings you’re not invited to. Possibly in meetings your boss is not invited to.”
My column then declared that, “if you’re in radio, you’re in sales;” and offered tips for improving the endorsement spots that only local personalities can deliver, and other ways to become a more conspicuous contributor to your station’s revenue. ICYMI: http://www.radio-info.com/2012/11/02/now-that-youre-in-sales/
Cutbacks since then – and, likely, still to come – only underline the need for on-air talent to be as sales-supportive as possible, if not actually carrying a list. To that end, this guidance about writing effective commercial copy, a task talent is often better-at than station reps, whose time is better spent pounding the pavement.
By Walter Sabo
NEW YORK — Since the start of my career as a C suite executive and consultant, I have hired or recommended over 1000 people. I’ve hired them at huge corporations like ABC, NBC and Sirius. I’ve hired them at smaller, successful companies such as Press Communications. Plus, I’ve launched angel funded startups and populated them with sharpies.
Modestly, I have a strong reputation for spotting talented hard workers. Really hard workers. People of vision and passion. It is actually difficult to deconstruct how I have been so successful at the hiring process but here are some components of the process: