Category: Advice

Getting It Partly Wrong and Absolutely Right

| January 27, 2015

By Howard B. Price
ABC Television Network
Director, Business Continuity

 

pricehowardbwriterNEW YORK — You’re already hearing it – the pundits pouncing all over broadcasters, their meteorologists, their promo people.

“It’s YOUR fault, you know.  YOUR fault a huge, powerful storm system hundreds of miles wide had the temerity to jog just 50 miles farther east, turning a forecast blizzard for many into a whimpering flurry.”

“Oh, and it’s YOUR fault, too – you emergency managers and business continuity pros – YOUR fault government and businesses took decisions that inconvenienced many and cost untold dollars in lost revenue or extra expense.”

Yeah, well – speaking as both a broadcaster and a certified emergency planning professional – to that I say simply and with strong resolve: “Good for us.”

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Reflections on the CES…

| January 15, 2015

Promotion Idea for Classic Rock Stations:
Give Away a Turntable, and Some Vinyl

By Holland Cooke
Radio Consultant

 

cookeLAS VEGAS — As in past years, last week’s massive, mind-boggling Consumer Electronics Show was star-studded.  Someone from “The Biggest Loser” introduced Brookstone’s BodyForm Roller.  Dr. Phil spoke at the CES Health Summit.  And, of course, Ryan Seacrest was there.

More pertinent to radio: Familiar faces from the Syfy Channel’s “Ascension” and “Battlestar Galactica” were there for Elektrobit, a company that makes the innards of new-tech dashboards that listeners use to take-their-tunes to-go.  Curtis “50 Cent” Jackson signed autographs in the SMS Audio booth.  And possibly the most passionate celebrity appearing there was Neil Young.  He wasn’t just speaking.  He was speaking-OUT, about high-resolution music.  Young is irked about MP3 files, which he says aren’t the whole song.  It’s like Jay Leno’s gag about soup.  “It’s not a meal!  You’ve been cheated!”

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Je suis Charlie: “I am Charlie” –
and So are We All

| January 8, 2015

Protection against media terrorism, violence and hostility

By Howard B. Price
ABC Television Network
Director, Business Continuity

pricehowardNEW YORK — The horrific terror attack on the satirical Parisian newspaper, Charlie Hebdo, has shaken the public at large, and the media most especially. The paper long has been in the crosshairs of extremists; its offices were firebombed in late 2011 after it published a cartoon of the Prophet Muhammad.  The BBC characterized the paper as “irreverent” in its coverage of current events and controversial issues – so irreverent, in fact, that its editor-in-chief was placed under police protection after receiving death threats.

Today, the police protection and physical security not withstanding, its offices were breached during an editorial meeting – and at least a dozen people, including the editor-in-chief and some of the paper’s most prominent cartoonists, were assassinated in a hail of automatic gunfire.

While there is no specific threat against any American media organizations, more than a few no doubt are reviewing their own security provisions and protocols right now. And with good reason. In recent years, a number of US media outlets have seen violence visited upon them:

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When the Crisis Is at Your Doorstep

| December 15, 2014

By Howard B. Price
ABC Television Network
Director, Business Continuity

 

pricehowardbwriterNEW YORK — As I write this, Australian authorities are trying to end an hours-long hostage situation in the Lindt Chocolat Café at Martin Place, in the heart of Sydney’s central business district.

The area is home to government offices, shopping, financial institutions – and Sydney’s Channel 7, which is located virtually across the street from the scene.

Shortly after police responded, Channel 7 was ordered evacuated – its staff relocated to temporary facilities (see picture below left) — and police set up a monitoring point in its offices.

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Lessons Learned from Protests, Power Failures and Prolonged Snowfall

| December 3, 2014

By Howard B. Price
ABC Television Network
Director, Business Continuity

 

pricehowardbwriterNEW YORK — Recent days have brought broadcasters across the country a trifecta of disasters.

In Ferguson, Missouri – where tensions between police and the public were inflamed after the shooting of an unarmed black teenager by a white police officer  – the community’s public safety resources found themselves overwhelmed when anger turned to outrage and to violence.

In Western New York, the snow started and didn’t stop until parts of the region were buried under five or more feet.  Transportation in many areas was seriously disrupted; folks were trapped on deserted, snow-covered roads and waited hours for rescue.  Suddenly, a region famous for its sense of community felt very isolated.

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The Kinder Eggs Shocker

| November 24, 2014

Six New Facts About Online Video

 

By Walter Sabo
Sabo Media
CEO

 

sabowriterNEW YORK — Please take a moment to look at this video for Kinder Eggs. You only need to watch for a moment. There are other Kinder Egg videos in the Que with similar view counts of over 100,000,000.

Why do Kinder Eggs pull high view counts?  The answer reveals a profound difference between online video platforms and TV or passive video platforms.

1.  If a user types in “Airplane,” many videos featuring airplanes pop up.  But, platform engines also push videos that share similar title spellings. Type “airplane” and “airplane” videos come up first, then “air show” “air balloon”, lots of “air.”  Most marketers ignore the opportunities presented by the shared title spelling previews.  For example:

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Thinking Visual in Your Audio World

| November 14, 2014

By Gabe Barnes
Director, Business Development
Mersoft Media 

 

barnesgabewriterKANSAS CITY — Stevie Wonder is one hell of a musician and singer, but I am not putting a paintbrush in his hand and asking him to be Picasso. His art might turn out a bit abstract…. And that is putting it nicely.

I use this analogy to get radio groups thinking. For so long, all that they have had to be able to do is paint a pretty picture in the minds of their listeners with colorful dialogue, stories, and audio entertainment. But now, they are being asked to paint those same pictures in the eyes of that same audience.

So how does a radio station begin to think visually when they have been so accustomed to working in the audio world? Here are six recommendations to consider when thinking from a visual perspective:

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Is Your LinkedIn Profile Killing Your Career?

| November 10, 2014

By Walter Sabo
Sabo Media
CEO

sabowalterwriterNEW YORK — LinkedIn is the “serious” social site that lets clients, employers and financiers get a snapshot of your professional life. Review your LinkedIn profile. Use these simple steps outlined below to make it a powerful tool for getting you more work.

Know your audience. Today, employers and clients don’t want cute, funny, vague or egotistical. They are looking for service, knowledge, courage, dependability and prudence.

Every entry needs to be figuratively wrapped in a Brooks Brothers suit regardless of your skills and position.

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Budget Season!

| October 10, 2014

By Tony Garcia
Global Media Services
Founder

 

garciatonywriterDENVER — The start of Fourth Quarter means it’s time for planning!  So many of the people I work with are so busy creating their program or their product, they don’t take the time to put some strategies in place and plan ahead.

It may seem simplistic, but the easiest way to start is with the calendar.  What are things that are coming up that impact your program?  That will depend on your program, but for example, if you are producing a movie review program, you might want to do some marketing around Oscar time in late February.  Perhaps offer a free Oscar preview segment of your show to get stations to sample it.  A show about thoroughbred racing might focus on the Triple Crown races and do something around that.  It’s much easier to think through that plan now than at the last minute.

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Get Real, Real Quickly

| September 29, 2014

Maine Association of Broadcasters convention coverage by consultant Holland Cooke

 

cookewriterPORTLAND, ME — There are more of them than there are of us.  For now, we (75 million Baby Boomers) sign checks on the front, and many of them (83 million so-called Millennials) sign them on the back.  But that’s changing soon, literally.  63% of young adults cite “care for parents in old age” among their chief concerns, according to research in a Nielsen presentation at this past weekend’s Maine Association of Broadcasters conference.

Those born 1982-2000 – alternatively referred to as “Generation Y” – are 26% of the USA population, and I’ve never heard them described better than the way Nielsen Client Service Executive Madison Zinsenheim, herself a Millennial, did:

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