Category: Advice

So, You Want to Be Syndicated. Love or Money?

| April 8, 2014

By Tony Garcia
Global Media Services
Founder

 

garciatonywriterDENVER – I’ve spoken with many people who have the syndication bug.  The first question I ask is, “Love or money?”  We all love what we do, and we would all like to collect a fabulous salary for doing that which we love.  But in the syndication business, it’s a bit more complicated.

Syndication is an indirect sale.  As a program producer you provide a product that you believe can build an audience.  In order to get that audience, you have to get your program on the air.  No matter how good your show is, without affiliates, no one will ever hear it.  Another way to look at it is “shelf space,” just like products in a store.  If you don’t get on the shelves, you’ll never get consumers to try your product. Program directors are the ones responsible for stocking those shelves and they are literally bombarded with pitches on a daily basis.

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So, You Want to Be Syndicated. Why?

| March 28, 2014

By Tony Garcia
Global Media Services
Founder

 

garciatonywriterDENVER — That’s the question I ask people who approach me about a program they want to syndicate or a concept they think would be perfect as a syndicated program or service.  Everyone wants to play on a bigger stage.  It’s natural.  It drives us to be better at what we do.  We all share a passion for radio.

Moving from a local show to a syndicated show requires much more than passion.  It requires determination, perseverance, internal strength, patience and the ability to judge oneself dispassionately.  Ask anyone who is syndicated and they are likely to tell you about the highs of signing the first affiliate and the frustration of losing affiliates.  As a good friend of mine once said, “Syndication will break your heart.”

Still want to be syndicated?

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Radio (in)Digest

| March 24, 2014

By Holland Cooke

Radio Consultant

 

BLOCK ISLAND, RI — Like listeners dizzied by more-more-more media choices, we, inside-the-box, are bombarded by a torrent of data about our own changing media landscape.

Recently here, I summarized a real useful Edison Research/Triton Digital study: “The Infinite Dial 2014.”

ICYMI: http://www.talkers.com/2014/03/06/the-infinite-dial-2014/

And here’s the short version of more recently-released research that relates to your work, and some recommendations accordingly:

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Pssst, Buddy, Wanna Hear an Idea for a Cool New Music Radio Format?

| February 7, 2014

By Bill Conway
KOIT, San Francisco
Program Director, 1997-2011

 

conwaybillSAN DIEGO — The Duane Doobie column about “Golden Ears” published Monday (2/3) was terrific and I admit that in all my years as a PD, I never had “golden ears.”  Instead I always had people around me who loved music, listened to a variety of styles and were always talking about it. Most DJs got into it radio either because they loved music or they wanted to be a star. I knew I needed the music junkies to complement my strengths. It was a way to learn about new music and let listeners know more too.

In recent years I have been espousing a format that doesn’t depend on only one consultant or one god-like national PD but used the music junkies and cutting edge technology to get involve the audience to reignite the role of radio in music discovery.

The All New Music Crowd Sourced Radio format. (Not a catchy name but I’m sure we can come up with one)

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Imaging with Style and Class in a PPM World

| February 6, 2014

By Pete Gustin
PeteGustin.com
Voice Over Artist & Creative Services Director

gustin, peteBOSTON — “Imaging” isn’t nearly as difficult a concept to define as you might think, even when it comes to radio imaging.  In fact, it’s quite simple.  What is the image that you wish to portray to your listening public?  Is it cool?  Is it smart?  Is it irreverent, connected or quirky?  When done right, your radio imaging will give your listeners the overall impression that you are exactly what you tell them you are.  It’s extremely powerful in fact.  If you’ve ever heard the old saying “act as if”, that’s exactly what you should do when it comes to your radio imaging.  Act as if you’re cool, or in this case, image as if you’re cool… and you will be.

So what happened?  Why is the true art of imaging fading away?  PPM consultants are breaking everything down into 15 minute segments and telling us that the most important thing to do is to get people from one block of listening to the next.  So how do they propose we do this?  It’s simple.  Just tell the listeners what’s coming up next and they’ll stick around to hear it, Right?  Maybe, but probably not.  I can’t remember the last time I went to see a stand-up comic who, after delivering a really fantastic joke stopped to tell the crowd “Hey, if you liked that joke, stick around.  I’ve got plenty more to come.”  The show just keeps on going… until it absolutely has to stop.

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A Five-Dollar Ground Tester Can Save Your Life

| September 24, 2013

deanmichael2


By Michael W. Dean
Genesis Communications Network
Co-Host, The Freedom Feens

 

fig 1“Fuzzy” guards the ground tester and protects it from interlopers

Live fast, die old of natural causes

Improperly grounded outlets can add noise to electrical equipment, which is not good when doing radio. And improperly grounded outlets can KILL you…which is absolutely not good when doing radio. It doesn’t make for a long career. It can also injure employees, which can kill a company.

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Why Some of Radio’s Best Advertisers Are the Most Difficult to Find for Consumers – and How to Fix It.

| September 16, 2013

By Chris Pendl
Bonneville Seattle
Creative Director

pendlchriswriterSEATTLE – One of the things that make radio an effective advertising tool is that it’s often the last message a consumer hears before making a purchase.  This point-of-sale proximity drives results for advertisers and keeps radio as part of their marketing mix.  With smartphone ownership now 56 percent among American adults, searching on smartphones is increasingly becoming a part of the consumer’s journey before making a purchase. A recent local search study, revealed there’s an 87 percent increase in local searches via mobile apps.  It is in this mobile space where some of radio’s best advertisers, local and regional businesses, have poor visibility and are often non-existent.

Local search is a bit different than searching on your computer.  Without going into the super-technical details (you can read more at the MOZ blog), know that even when a local business shows up on a desktop search – there’s no guarantee the same will happen on a mobile phone.

Let’s dive into some real-world examples.

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V-A-C-A-T-I-O-N (or is it?)

| August 28, 2013

Thoughts and observations about some of the best in the West: Ron Owens, K-EARTH 101, and listening to a transmitted signal on hallowed ground

By Holland Cooke
Radio Consultant

cookeBLOCK ISLAND, RI — Vacation and I tend to elude each other.  Although I live in a summertime destination, I bug-out JUST as seasonal funsters invade.  The natural travel cycle for radio consultants is after-the-Spring-book and as-we’re-planning-for the Fall survey and budget-planning for the new year.  OK, OK, it’s also convenient that my perennial seven week non-stop station visit trek occurs during baseball season.  I see the Red Sox everywhere BUT Fenway Park.

And like anyone self-employed, in any industry, I feel like I never stop working!  But I did last week…or at least I intended to.  As I’m sure you do when you hear radio elsewhere-in-your-travels, I couldn’t help listening critically…yet I still experienced radio more like a consumer than a vendor to my client stations.

Three radio notes from my trip, and not just so I can write-it-off, honest…

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Local Radio News: Never More Opportune

| August 5, 2013

By Holland Cooke
Radio Consultant

FILED FROM THE RADIO ROAD — After a couple decades of firings, “local radio news” might seem like an oxymoron. Less-so lately, based on what I’m hearing – and doing – in my travels. And I’m bullish for the future.

Note two recent news items:

SiriusXM announces it now has 25 million+ subscribers, after adding 715,000 (net) in Q2, “a post-merger record for quarterly net subscriber additions,” CEO Jim Meyer crows. “We are raising 2013 subscriber guidance to 1.5 million net additions.” They attribute improved new car sales.

And you might’ve seen that Gallup News Poll about Americans’ preferred news source:

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How to Audit Your PPM Encoding and Why You Should Do It Tomorrow

| July 18, 2013

By Chris Pendl
Bonneville Seattle
Creative Director

pendlchriswriterppm (2)SEATTLE – PPM stands for Personal People Meter and is Arbitron’s audience measurement platform.  Arbitron lists the markets using PPM on their website.

There seems to be a new platform to distribute radio programming every few months.  The most-recent addition is the Swell smartphone app—and that is added to the already-long list of podcast aggregators, video streams, audio streams, and station smartphone apps, to name a few.  With radio audiences fragmented on different distribution platforms, it’s important to confirm all of our published content has the proper encoding to receive listening credit.
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