By Holland Cooke
BLOCK ISLAND, RI — Before all the firings radio has suffered since, it might’ve seemed overstated when – four years ago — I wrote here: “tough decisions are being made, in meetings you’re not invited to. Possibly in meetings your boss is not invited to.”
My column then declared that, “if you’re in radio, you’re in sales;” and offered tips for improving the endorsement spots that only local personalities can deliver, and other ways to become a more conspicuous contributor to your station’s revenue. ICYMI: http://www.radio-info.com/2012/11/02/now-that-youre-in-sales/
Cutbacks since then – and, likely, still to come – only underline the need for on-air talent to be as sales-supportive as possible, if not actually carrying a list. To that end, this guidance about writing effective commercial copy, a task talent is often better-at than station reps, whose time is better spent pounding the pavement.
“Hot 97″ Appoints Torrez Music Director. WCDX “iPower 92.1 – Interactive Hip-Hop & R&B” music director and afternoon drive talent TT Torrez will depart the Radio One Richmond urban contemporary outlet to become music director of Emmis New York rhythmic CHR WQHT “Hot 97.” WQHT program director Jay Dixon points out that, “TT has a long and consistent track record of making things happen. After seeing the amazing things she has done in her career, and learning she was a fan of ‘Hot 97,’ I could not pass up the opportunity to work with her. TT knows hip-hop. We are thrilled to have her on-board, and cannot wait to see what she can bring to our legendary brand.” Torrez thanks a number of Emmis executives “for believing in my talents and allowing me the opportunity to further grow my career with the Emmis family. As a young girl growing up in New York, I always dreamed about the day I would be able to work for the station that I grew up on – my desire to get into radio was because of the influence ‘Hot 97′ had on me as kid. This opportunity is an amazing blessing – dreams really do come true.” In addition to Richmond, Torrez has worked in New York, Philadelphia, Charlotte, and Hartford as a correspondent, writer, and producer; she was a music programmer for Music Choice television. She begins her new assignment at “Hot 97″ in about two weeks (10/1).
Reach Media Adds Patti Johnson to NY Sales Staff. This is a return to REACH Media Inc. for Patti Johnson who most recently served as local sales manager for iHeartMedia in Chicago. Prior to that, Johnson served for almost three years as an account executive in the Chicago offices of REACH Media. Her new gig begins Monday (9/22) as she works from the New York office of REACH as account manager, Eastern sales. She also previously worked for Interep Radio Sales in Chicago and St Louis in various sales positions.
More RadioInfo Career Moves. At the Townsquare Media Tyler-Longview, Texas cluster, “Big Stew” Sawyers is named operations manager and program director for country KNUE. Sawyers takes over for the departed Scott Gaines…..Alpha Media names James Levy director of sales for its four-station Richmond, Virginia group…..Eric “Smelly” Smeltzer is the new producer for the KSAN, San Francisco “107.7 The Bone” morning drive show Lamont & Tonelli…..Lincoln Financial Media’s AC KIFM, San Diego adds Premiere Networks’ Delilah as evening host. PD Mike Vasquez says, “‘Easy 98.1’ has become a top station for at-work listening and now we want to allow our fans to connect with Delilah when they’re unwinding at night.”
CRN International Study Draws Eye-Opening Conclusions About Radio Ads. The results of CRN International’s research poll of 525 consumers and the resultant white paper shines a spotlight on the traditional methods of advertising on radio, how consumers perceive those efforts and what might be done to make radio a more effective advertising vehicle. When it comes to influencing a purchase decision, the study — conducted and released by the Connecticut-based, national ad agency that specializes in radio — indicates that 41% of survey respondents said that custom content – defined as useful or entertaining information provided by a sponsor – would be the messaging form most likely to increase their purchase decision. Testimonials from everyday consumers like themselves came in second as a purchasing influencer at 20%, with traditional commercials finishing third at 18%. A red flag for radio is that more than 80% of the respondents confirmed that they pay little attention to radio spot commercials. Those ads, they said, have little chance of influencing a buying decision, according to the study. Perhaps more alarming for radio operators is the results seemed to fly in the face of previous studies that most radio listeners stay tuned in through entire lengthy commercial stop sets. In the CRN research, 67% of the consumers said they don’t make it past the second advertisement during a commercial break. However, positive signs from the study include some of the following conclusions: Regarding endorsements from their favorite radio DJ personalities, 28% said that tactic would have a positive impact on their chances of considering or buying the sponsor’s product; Regarding endorsements from everyday people like themselves, 42% said that tactic would increase their chances of considering or buying the sponsor’s product; 23% of the respondents said meeting radio personalities at a live, local radio station appearance would be of interest to them; 52% said they would be interested in participating in a contest or sweepstakes heard on the radio; Almost 60% said they would be very or somewhat receptive to considering or buying the product of a contest or sweepstakes sponsor. To see the CRN International white paper, click here.
Tom Joyner Visits Dayton Affiliate WROU. As part of his ongoing tour of affiliate stations across the country, Reach Media-syndicated urban morning host Tom Joyner is visiting Alpha Media’s Dayton rhythmic oldies “92.1 WROU” on Wednesday, September 24. The station has sold Central State University the sponsorship of the appearance. Also part of Joyner’s Dayton visit is a Tuesday invite-only reception at Taste Creative Cuisine for WROU listeners to meet Joyner, Sybil Wilkes and Jay Anthony Brown. Tickets to the sponsored event will be free to listeners at specially designated Tom Joyner “ticket stops.”
Fruge Adds VP Stripes. Promoted to VP of programming for CBS Radio’s six-station Las Vegas cluster is hot AC KMXB “Mix 94.1″ and alternative KXTE “X-107.5″ program director Charese Fruge. She will continue programming “Mix” and “X-107.5.” Senior vice president and market manager Jerry McKenna states, “Charese is a consummate programming professional. Under her direction, ‘Mix 94.1′ has dominated the market for years while the ratings trajectory for ‘X-107.5′ has seen impressive growth. Moreover, her longstanding relationships in the music business allow our stations to deliver unparalleled music experiences that rival any other music event held in Las Vegas. She is a bright, shining star.” A member of the Nevada Broadcasters Association Hall of Fame, Fruge has worked at CBS Radio Las Vegas for ten years. Her past programming credits include (then-hot AC) KYSR “Star 98.7,” Los Angeles; hot AC KLLC “Alice,” San Francisco; KKBQ “93-Q,” Houston; hot AC KSCF “Sophie@103.7,”San Diego; hot AC KALC “Alice,” Denver; and WEZB “B-97,” New Orleans. Cat Thomas continues to program KLUC, the cluster’s CHR; sports KXST; and news/talk/sports KXNT AM & KXNT-FM.
Collins Joins iHeartMedia’s Programming Platforms Roster. Rhythmic CHRbrand manager Cat Collins assumes additional responsibilities on iHeartMedia‘s national programming platforms and strategic services teams. National programming platforms president Tom Poleman comments, “Cat’s impressive ratings track record makes him the ideal choice for this role. His programming expertise and industry experience have strengthened our rhythmic CHR stations and helped us create winning brands across America. We are thrilled to have him extend his incredibly valuable skill set to our stations throughout the country.” Collins remarks that he is “really” looking forward “to being able to focus all my time and attention on helping all of our existing rhythmic CHR brands grow, and developing exciting new platforms for iHeartMedia.” Collins formerly programmed iHeartMedia San Francisco rhythmic CHR KYLD “WiLD 94.9″ and co-owned hot AC KIOI “Star 101.3″; he continues as program director for Premium Choice.
More RadioInfo Career Moves. At the Richmond station group, Alpha Media announces the appointment of James Levy as director of sales for the four-station cluster…..Gretchen Helterhoff is the new promotions coordinator at Entercom’s Denver stations hot AC KALC “Alice 105.9” and classic hits KQMT “99.5 The Mountain.” She most recently was morning personality at Journal Broadcast Group’s adult hits WLWK, Milwaukee “Lake FM.”…..Stylz exits Powell Broadcasting CHR WPFM, Panama City, Florida “Hot 107.9” where he was morning host and social media director.
Rocker KDKB Transitions to Alternative. Phoenix rocker KDKB flips to alternative as “ALT AZ 93-3.” Hubbard Phoenix vice president and market manager Trip Reeb remarks that he is “excited” to “offer a new, powerful home for alternative music. It is time this music had a strong outlet in Phoenix, and this is the perfect complement for our other rock mainstays, KUPD and KSLX.” Reeb, of course, is known for his nearly 20 years at iconic Los Angeles alternative outlet KROQ. “ALT AZ 93-3″ representative artists will include Arctic Monkeys, Black Keys, Coldplay, Imagine Dragons, Lorde, and Mumford & Sons. Among persons 6+ in Nielsen Audio‘s August 2014 Phoenix PPM report, KDKB ranks #15 (2.9); KUPD finishes sixth (4.4); and classic rock KSLX is fifth (4.5). KDKB actually has two straight (6+) up trends (2.4 – 2.7 – 2.9, June – July – August); however, the last time the station ranked in the top ten was January 2012 (#10, 3.3).
ABC News Radio and Hearst Strike Deal for News and Info Service for Baltimore Stations. When Hearst Radio’s news/talk WBAL and rock WIYY in Baltimore begin using ABC News Radio products later this year, it’ll mark a return to the outlets for ABC after more than 10 years absence. In addition to the two stations using ABC’s “premium national, international and entertainment news programming,” ABC Radio will provide music news for WIYY’s website and ABC Air Power, the most immediate, most topical and most complete radio show prep service in the industry today. WBAL and WIYY president and GM Cary Pahigian comments, “From reliable top hour newscasts and breaking news for WBAL and prep and digital support for ‘98 Rock,’ we are delighted to welcome the powerful resources of ABC to Hearst Radio Baltimore.”
Bustos Gets Back in the Radio Business. The announced deal for Amador Bustos to buy the stations he previously owned under the Bustos Media banner from current owner Adelante Media in Washington state includes the following signals: Spanish contemporary KMIA-AM, Seattle “Latino 1210,” country KZUS, Ephrata “US 92.3,” news/talk KULE, Ephrata “Hot Talk 730,” Spanish adult hits KDYK, Yakima “Juan AM 1020,” regional Mexican KZTA, Naches “La Gran D,” regional Mexican KDDS, Elma “La Gran D,” regional Mexican KZML, Quincy “La Gran D,” Spanish AC KMMG, Tri-Cities “Latino 96.7” and regional Mexican KZTB, Tri-Cities “La Gran D.” Four years ago, Bustos Media merged with NAP Broadcast Holdings to create Adelante Media. Bustos will begin operating the stations under an LMA.
Broadcasters Foundation of America Celebrity Golf Tournament Raises $250,000. Monday’s 2014 Celebrity Golf Tournament at Sleepy Hollow Country Club in Tarrytown, New York helped raise $250,000 for the Broadcasters Foundation of America. More than 150 broadcasters and celebrities turned out in support of the mission of the Broadcasters Foundation, including famed sportscasters, athletes, and actors. Celebrity golfers included: Michael J. Fox; Bruce Beck, WNBC-TV; Craig Carton, WFAN; John Franco, Mets Hall of Famer; Sterling Sharpe, Green Bay Packers Hall of Famer; Tina Cervasio, Fox Sports and MSG Network; Howard Cross, New York Giants great; Maurice Dubois, WCBS-TV; Rachel Grant, actress and philanthropist; Jay Harris, ESPN; Mary Calvi, WCBS-TV; Otis Livingston, WCBS-TV; Sean McDonough, CBS and ESPN; Lonnie Quinn, WCBS-TV; Dana Tyler, WCBS-TV; Chris Wragge, WCBS-TV; and more.
Duane Doobie’s Picks of the Week. RadioInfo’s hard-working music editor/director, Duane Doobie, backed by a growing team of information contributing researchers and golden-eared trench broadcasters, provides programmers with musical suggestions worthy of the attention of pro-active radio formats. You’ll be turned on to some of the exciting artists and music buzzing out there just over the horizon from the worlds of pop, rock, country and EDM. This week’s selection posted today (9/17) includes such names as: John Newman, Cobra Starship, Icona Pop, Tove Lo, The Janoskians, U2, Walk The Moon, George Ezra, Bush, Fall Out Boy, Live, Blane Howard, Garth Brooks, Tim McGraw, Chainsmokers, Siren, Brolin, Billion,and Maxine Ashley among others. To check out this valuable information, please click here.
Dreyer Named Director of Integrated Media for NRG. Appointed to the newly created position of director of integrated media for NRG Media is Erica Dreyer. In making the announcement, NRG president and CEO Mary Quass noted that Dreyer recently served in the same post for both Maverick Media of Rockford, Illinois and Mid-West Family Broadcasting of Rockford for the past seven-plus years. Quass states, “Digital media offers the greatest potential revenue growth for radio today. Erica Dreyer has earned seven awards for excellence in the digital arena. Dreyer’s the maverick we need to lead this new department.” In this position, Dreyer will be responsible for infusing new inventory and pricing techniques into NRG’s interactive portfolio. Dreyer will also train and educate sales departments in the station group to produce more sophisticated, high-value integrated solutions for clients and help educate advertisers about integrated solutions for their business needs. Dreyer starts with NRG on September 30.
WNSL, Hattiesburg Adds Johnjay & Rich for Mornings. The Premiere Networks-syndicated morning show Johnjay & Rich is added for morning drive at iHeartMedia’s CHR WNSL, Hattiesburg, Mississippi “SL100.” The program’s Rich Berra comments, “Johnjay and I are so excited for our show to be heard in ‘The Hub City.’ Having grown up in St. Louis and spending time in New Orleans with all my family, this part of the world really echoes what our show is about – real people, letting it all hang out at a breakneck speed. We are ready to show everyone listing to SL100 who we are!”
Brinson to WJFX, Fort Wayne as Midday Host. The new midday personality on Adams Radio’s CHR WJFX, Fort Wayne “Hot 107.9” is Raven Brinson. She comes to the Fort Wayne market from her most recent position at D.A. Peterson-owned WDJQ, Canton, Ohio where she hosted afternoon drive and served as APD. She comments, “I am thrilled to join the team at Adams Radio Fort Wayne, an innovative and opportunity-driven company focused on its stations and the local communities they serve. Likewise, I am eager to further the vision of [PD] Robbie Mack and Adams Radio Group for ‘Hot 107.9.’”
More RadioInfo Career Moves. Moving over from Entercom’s rock WBZA to its country sister WBEE is Justine Paige who is the new midday host…..Billy Sexauer is named program director and morning drive host at Coast Radio’s CHR WZNF, Biloxi/Gulfport.
LFM Puts EDM/Dance Show on San Diego HD Channel. At the San Diego operations of Lincoln Financial Media, the company announces a new EDM/dance station dubbed “GLOW” on KBZT-HD3 at 94.9. The station is also available online at GLOWSanDiego.com. LFM San Diego OM Kevin Callahan states, “Through our extensive research to provide quality programming, we have uncovered this specific niche. We are happy and excited to provide ‘GLOW’ to listeners eager to hear their favorite dance/EDM artists in the San Diego market.”
PPM Analysis: Contemporary Christian. RadioInfo managing editor Mike Kinosian presents this analysis of the contemporary Christian format based on the latest August 2014 PPM data from Nielsen Audio. In today’s piece, Kinosian tracks the performances of contemporary Christian stations over the past six PPM surveys, the piece also takes a look at fluctuations from the July PPM, changes compared to the August 2013 PPM survey, station market rank, plus a multi-format comparison including the performances of mainstream CHR, rhythmic CHR, rhythmic hot AC, and Spanish contemporary stations. See Mike Kinosian’s complete story here.
iHeartRadio Music Festival to Feature Celebrity Presenters and Guests. When the iHeartRadio Music Festival gets underway in Las Vegas this weekend, a number of celebrity presenters and guests will be in attendance, including: Fergie, Hilary Duff, Nick Jonas, actor Jamie Foxx, actor Chris Pratt, actor Craig Robinson, Johnny Galecki of “Big Bang Theory,” actress Sophia Bush, “Orange is the New Black,” stars Taryn Manning, Laverne Cox, Pablo Schreiber and Dascha Polanco, Cecily Strong of “Saturday Night Live,” actor Adam Devine, actress Janel Parrish, actor Randy Couture and Karina Smirnoff and Val Chmerkovskiy of “Dancing with the Stars.” Guest presenters from The CW series include Gina Rodriguez of “Jane The Virgin,” Colton Haynes of “Arrow,” Phoebe Tonkin of “The Originals” and Adelaide Kane of “Reign.” iHeartMedia talent on hand in Vegas include host Ryan Seacrest, Elvis Duran, Ellen K, Nikki Sixx, Bobby Bones, Amy Brown, The Breakfast Club, Kane, Romeo, Nessa, Cody Alan, Johnjay and Rich, Mario Lopez, Jenn Marino and more.
Hangin’ with Hunter Hayes. New York country personality Jesse Addy (right) poses for a pic with country star Hunter Hayes (left) during the latter’s visit to the WNSH “NASH 94.7” studios. Hayes appeared at the station’s studios in NYC on Tuesday, September 16 for a private “Up Close & Country” performance and meet & greet with ‘NASH’ listeners.
By Mike Kinosian
Previous installments have been for mainstream CHR, rhythmic CHR, rhythmic hot AC, and Spanish contemporary.
The following scoreboards are based upon contemporary Christian facilities that rank in the top 20 in any PPM market (6+, August 2014).
Nielsen Audio only releases audience estimates for stations that subscribe to its services. As a result, ratings stats in this RadioInfo analysis are limited to stations that pay Nielsen Audio for its data.
By Mike Kinosian
LOS ANGELES —Having previously focused on mainstream contemporary hit radio (CHR), rhythmic CHR, and rhythmic hot AC – we turn our August 2014 PPM review attention to Spanish contemporary.
Unlike mainstream CHR and rhythmic CHR, stations under the Spanish contemporary umbrella are generally concentrated in roughly one-quarter of the PPM markets.
In fact, qualifying Spanish contemporary outlets we found are limited to the states of California, New York-New Jersey, Texas, Florida, and Nevada.
Nonetheless, it is interesting to see how they perform against the other three other formats we have heretofore highlighted.
The following scoreboards are based upon Spanish contemporary facilities that rank in the top 20 in any PPM market (6+, August 2014).
Nielsen Audio only releases audience estimates for stations that subscribe to its services. As a result, ratings stats in this RadioInfo analysis are limited to stations that pay Nielsen Audio for its data.
Clear Channel Becomes iHeartMedia. This is a major name change for a heritage radio company, but, as the press release indicates, it reflects the company’s belief that it’s become a “one-of-a-kind multi-platform media company” that has moved beyond just radio. Chairman and CEO Bob Pittman states, “iHeartMedia reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices. We have massive consumer reach and influence across our platforms because we know how to program the live content people want to hear, see and share right now, we are the largest mobile media company in existence — more than 60 percent of our broadcast usage is out of home, compared to just 30 percent for other mobile devices — and we deliver more live programming than any other media company today, built on the national and local on-air personalities who are the heart of our powerful broadcast radio franchises. Combined with Clear Channel Outdoor’s reach of over half a billion people worldwide across 30 countries and five continents, it’s clear that no other company can match our reach or broad spectrum of media platforms.” Clear Channel Outdoor will retain its name. Pittman adds, “In a world where 2x ROI is judged as successful, Nielsen has shown that radio delivers 6x ROI on average. It’s because we combine the power and predictably of mass reach with the immediacy and relevance of live programming and the unique and powerful engagement that consumers have with their favorite radio stations and personalities. The opportunity for the new iHeartMedia is to use all of these industry-leading assets together in new ways — extending our massive reach and cultural influence across radio, outdoor, digital, social and live events to make it easier for advertisers to deliver the most relevant, real-time messages across all our platforms at scale, amplified by social media and mobile, to get a superior ROI to other media.”
Michael Harrison: “The Systematic Abandonment of ‘Radio’ by ‘Radio’ is a Disturbing Trend.” TALKERS and RadioInfo publisher Michael Harrison warns of what he terms “a disturbing half-baked trend, that although understandable in the big picture of communications, poses an unnecessarily sped-up threat to the livelihoods of everyone in the radio business – not to mention the fundamental role of audio-media in both the spoken-word and musical arts.” Harrison acknowledges, “The move away from the word ‘radio’ in the lexicon of our industry is certainly understandable from a sales and marketing standpoint and it makes total sense to create unified multi-media platforms for today’s mega-consolidated, corporate behemoths to compete effectively in the ‘noisy’ world of the emerging digital era. However, those who work in the media arts that are fundamentally built upon aural foundations – spoken-word shows and music creation – will face increasingly limited opportunities to present their wares to an interested consumer base as venues and business opportunities evaporate at an exponential rate.” Harrison observes, “As we move more and more into a world of screens and not speakers, the only talent that will have a chance to survive in a bottom-line driven, corporate environment will be those whose assets are visually gifted. That does not bode well for the brilliant wordsmiths and musical geniuses who most likely do not have faces for television. It also does not hold much of a future for the deeper aspect of communication that is aurally based – a means of expression that runs deep within our very humanity, holding a unique and special place within our brains.” Harrison concludes, “Those of us who are still proud of and value the role of ‘radio,’ audio-oriented music, and the theater of the mind, must give considerable consideration as to what the role, if any, audio-only media will have in this new age. It can and must be respected and preserved within this inevitable, emerging grid or we face the likely prospect of devolving overnight from making great radio and music to extremely cheesy television.”
Gosselin Moves to San Antonio to Program iHeartMedia Country Duo. Coming to the San Antonio cluster from iHeartMedia’s New Orleans station group where he was operations manager is Don Gosselin, who will handle the programming duties at country KAJA “KJ 97” and classic country KRPT “92.5 K-BUC.” Gosselin comments, “There are very rare times in our careers when the perfect opportunity becomes available at the perfect time. ‘KJ 97’ is a legendary station, currently nominated for two CMA awards, in one of the strongest country markets in the US. Between that and K-BUC’s legacy, I look forward to leading these two brands to even greater success.” At the same time, Bree Wagner, currently music director, adds APD stripes for the two stations.
‘SupaDave’ to Program Entercom Greenville CHR and AC Outlets. Moving from SummitMedia’s crosstown cluster, Dave Jackson, a.k.a. “SupaDave,” is named program director for Entercom’s CHR WFBC, Greenville, South Carolina “B93.7” and sister AC WSPA-FM “MAGIC 98.9.” Entercom Greenville VP/market manager Steve Sinicropi says, “Dave has years of in-market programming experience that will help make our great stations even better. He knows most of the team at ‘B93.7,’ our market-leading top 40, including the talent on our dominant Hawk & Tom morning show. I am also excited about the energy and ideas he will be bringing to ‘MAGIC 98.9,’ the only true market AC.”
American General Media’s Albuquerque-Santa Fe Operations Management Restructured. In the Albuquerque-Santa Fe markets, American General Media makes some management changes to its operations with Bill Kruger now serving as regional director in charge of the Albuquerque, Santa Fe and Four Corners properties. Kruger will oversee all stations and related business activities for the Albuquerque and Santa Fe groups as well as his continued oversight of the stations in the Four Corners communities. Also, Matt Rader is named director of operations and marketing for the Albuquerque and Santa Fe stations. He’ll oversee all areas of programming, promotions, marketing and event marketing.
More RadioInfo Career Moves. At the Erie Radio Company’s CHR WEHP, Erie “Happi 92.7,” Mark Feather resigns as program director and afternoon drive personality for the station…..Jonathan West is the new afternoon personality at Townsquare Media-owned country WWJO, St. Cloud, Minnesota “98 Country.” West comes from Leighton Broadcasting’s crosstown country outlet KZPK “Wild Country 99.”
KLKK, Mason City Adds ‘Notorious 90s’ to Weekend Lineup. At Fife Communnications-owned classic rock KLKK-FM, Mason City, Iowa, the two-hour weekend 90s rock show “Notorious 90s” joins the program schedule. The Envision Networks program, hosted by LA Lloyd and produced by Joe Kelly of AV Deli and Sun City Café, features such artists as Alice in Chains, Nirvana, Godsmack, Pearl Jam, Metallica, Stone Temple Pilots, Soundgarden, Green Day and more. Station PD James Sherman says, “I was looking for a show, not just a syndicated version of voice tracking. I wanted a show that was entertaining, fun, and featured the music I grew up with. ‘Notorious 90s’ fit the bill perfectly!”
PPM Analysis: Spanish Contemporary. RadioInfo managing editor Mike Kinosian presents this analysis of the Spanish contemporary format based on the latest August 2014 PPM data from Nielsen Audio. Spanish contemporary stations are concentrated in roughly one-fourth of the PPM markets and limited to the states of California, New York-New Jersey, Texas, Florida, and Nevada. In this piece, Kinosian tracks the performances of these stations over the past six PPM surveys, the piece also takes a look at fluctuations from the July PPM, changes compared to the August 2013 PPM survey, station market rank, plus a multi-format comparison including the performances of mainstream CHR, rhythmic CHR and rhythmic hot AC stations. See Mike Kinosian’s complete story here.
SCBA and Nielsen Audio Team for Presentation. The presentation for Southern California clients and ad agencies will take place on October 30. The Southern California Broadcasters Association is partnering with Nielsen Audio to “showcase the value of Southern California radio and spotlight new research findings from Nielsen on the link between audio advertising and its impact on ROI as well as its effectiveness.” SCBA president Thom Callahan states, “We wanted to create a compelling event that would significantly enhance broadcast radio’s value to our clients and agencies by showcasing Nielsen’s recent ROI findings. The economic effectiveness of radio can now be fully proven with Nielsen mining its deep arsenal to demonstrate the power of radio and to help our clients understand how audio advertising drives business results.” The SCBA says the event is a “call to action” to the ad industry to change the question from “should we use Radio” to “how we should use Radio.” It will take place at iHeartMedia’s iHeartRadio Theater in Burbank.
The Conclave Announces Student Scholarships. Continuing the scholarship program that’s been part of The Conclave’s mission since 1979, the 2014 Conclave Scholarships are announced. The five scholarships available from educational institutions include: The Bill Gavin Memorial Scholarship which includes application fees, books & supplies and tuition valued at $16,200, awarded by the Specs Howard School of Broadcast Media Arts, Southfield, MI. Competition for this scholarship will begin shortly with details forthcoming; The Dennis Becker Memorial scholarship which is a half tuition scholarship valued at $17,000, awarded by the Sanford Brown College, Mendota Heights, Minneapolis; The Conclave Music Industry Scholarship which is a 25-50% tuition discount valued up to $20,000 awarded by the McNally Smith College of Music, St. Paul, Minnesota; and details regarding The Marc Birger Memorial Scholarship to Kean University and The Doug Lee Memorial Scholarship will be announced soon. For information about the 39th Conclave visit www.http://theconclave.com.
By Mike Kinosian
LOS ANGELES— The second part of our in-depth overviews of August 2014 PPM results is actually a twofer, as it focuses on rhythmic CHR as well as rhythmic hot AC (sometimes referred to as rhythmic AC) ; the first installment of this series dealt with mainstream CHR.
Rhythmic CHR and rhythmic hot AC facilities that rank in the top 20 in any PPM market (6+, August 2014) comprise the following scoreboards.
Nielsen Audio only releases audience estimates for stations that subscribe to its services; for that reason, ratings stats in this RadioInfo analysis are limited to stations that pay Nielsen Audio for its data.