By Mike Kinosian
Managing Editor/West Coast Bureau Chief
LOS ANGELES — Over all of last week, RadioInfo detailed challenges facing contemporary hit radio programmers; differences between mainstream CHR and rhythmic CHR; intricacies of taking on an entrenched format player; and the function of talent in today’s contemporary hit radio.
The critical element of ratings performance is presented in the sixth and final installment of this CHR special.
In order for a station to qualify in this thorough, multi-faceted recap, it needed to appear within the top 20 (6+) in any of Arbitron’s 48 PPM-measured markets (October 2012).
Listed is each station’s 6+ performance over the last four (4) PPM monthlies.
Tremendous care was taken to properly categorize each station below, although we fully realize debates could be made regarding several facilities.
It is also essential to mention that some stations that most likely would have qualified from a ratings standpoint are omitted, owing to subscriber-related issues with Arbitron.
That, of course, is entirely beyond our control but it is ostensibly why stations such as WAKS, Cleveland; KRBE, Houston; KCHZ, Kansas City; and KFRH, Las Vegas are missing from the original data in those particular markets.
Also seemingly affected in this category are Washington, DC stations WPGC-FM and WIHT in the Baltimore monthly; Raleigh’s WDCG in the Greensboro report; WKCI in the Hartford monthly; Boston’s WXKS-FM and WJMN in the Providence report; Greensboro’s WJMH in the Raleigh monthly; Los Angeles stations KIIS, KPWR, and KAMP in the Riverside report; and Miami’s WHYI and WPOW in the West Palm Beach monthly.
Mike Kinosian is managing editor and west coast bureau chief of RadioInfo. He can be emailed at Kinosian@RadioInfo.com or phoned at 818-985-0244